News Briefs

04/28/2022

Lightlife launches plant-based chicken options

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lightlife plant-based chicken

Lightlife is continuing to expand upon its plant-based food options by debuting two new takes on traditional chicken.

Its plant-based chicken breasts and plant-based chicken strips are made with simple ingredients that mimic the texture and flavor of chicken, the Chicago-based company said.

“Lightlife Plant-Based Chicken Breasts and Strips deliver a chicken-like eating experience and versatility that is unmatched," said Jitendra Sagili, chief research and development and food technology officer of Greenleaf Foods, SPC. "These products reflect our vision of relentlessly evolving the product designs, utilizing ingredient technologies delivering on consumers’ expectations for taste, color and texture.”

The plant-based chicken breasts and chicken strips offer between 9 to 6 g of protein per serving, and are made using the brand’s high-moisture extrusion technology to deliver a juice texture similar to the traditional chicken experience.

Made with pea protein, both plant-based chicken offerings are Non-GMO Project Verified, vegan certified and do not contain artificial flavors.

“Plant-based chicken is the No. 2 selling plant-based protein segment based on dollar sales, with a category size of $308 million, creating a significant opportunity to drive the segment forward and bring in new consumers,” said Adam Grogan, president of Greenleaf Foods, SPC. “We’re excited to invite consumers to experiment with Lightlife plant-based chicken breasts and strips across a variety of hot and cold applications.”

Consumers can find Lightlife’s plant-based chicken breasts and chicken strips at Publix and Whole Foods Market locations nationwide.

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04/28/2022

Day One CBD, LA Distributing Company join forces

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Day One CBD sparkling water has teamed up with LA Distributing Company to manage and expand distribution of Day One across Los Angeles, Orange, Riverside, San Bernardino, Ventura and Santa Barbara, Calif.

“Day One is not a new face to the CBD category,” said Richard Media, founder and CEO of LA Distributing Company. “The brand resurrected at the opportune time with the passing of AB45 in 2021; we anticipate mass adoption from all channels of trade in 2022. The branding is simple and straightforward, as they are a premium enhanced sparkling water. The dosage is perfect with the most competitive pricing economics in the market.”

The partnership accentuates Day One’s commitment to the California market.

“This is a recipe for category disruption, and we expect them to quickly dominate in our footprint,” Media said. “We are excited to have them part of our portfolio and look forward to seeing them become a national brand.”

The distribution announcement comes on the heels of Day One being recently named the exclusive and “official CBD partner of USA Pickleball” for a three-year term. 

“It’s exciting to align Day One with LA Distributing Company, a leading beverage distributor in the LA market,” said Chris Clifford, founder and CEO of Day One Beverages. “It’s no secret that Southern California, and Los Angeles County in particular, has a great concentration of consumers seeking healthier-for-you beverage alternatives, and we couldn’t be more excited to be introducing Day One in this key market alongside the best in the business.”

04/27/2022

Fresenius Kabi intros calcium gluconate in freeflex bags

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fresenius kabi calcium

Fresenius Kabi is bringing out two new presentations of calcium gluconate in sodium chloride injection in the company’s proprietary, ready-to-administer freeflex containers. Calcium gluconate in sodium chloride injection is a form of calcium indicated for pediatric and adult patients in the treatment of acute symptomatic hypocalcemia.

Fresenius Kabi said that it now has the broadest portfolio of calcium gluconate injection products available from any manufacturer in the United States.

"Our new premixed calcium gluconate freeflex offerings will help meet the growing demand for ready-to-administer medicines in the U.S.,” said John Ducker, president and CEO of Fresenius Kabi USA. “By offering calcium gluconate injection in two delivery systems, Fresenius Kabi can provide healthcare professionals with more flexibility and choice to best serve patient needs.”

Noting that freeflex is an innovative non-PVC and non-DEHP, multilayer polyolefin film bag designed for infusion solutions that has been marketed globally since 2005 and in the U.S. since 2008, the company said that freeflex promotes the safety and convenience of infusion therapy in a ready-to-administer presentation.

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04/27/2022

Genexa launches OTC acetaminophen products 

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Genexa is rolling out Acetaminophen Extra Strength and Acetaminophen PM caplets, which it is touting as clean products that contain the same active ingredients and dosages of current category leaders but without artificial dyes, synthetic fillers and other artificial preservatives.

“Now consumers do not have to choose between efficacy and clean ingredients. Our mission of putting people over everything means providing options to those who care about knowing the ingredients in what they are taking,” CEO and co-founder David Johnson said. “We’re bringing options to people’s medicine cabinets they have never had before because we believe that it's time to evolve the decades-old formulas in our everyday medicines without compromising on efficacy.”

The company also shared that Genexa Acetaminophen Extra Strength has 500 mg of the pain reliever acetaminophen, contains the same dosage found in Extra Strength Tylenol, and Genexa Acetaminophen PM has 500mg of the pain reliever acetaminophen and 25 mg of diphenhydramine HCl, has the same dosage found in Tylenol PM.

“In my experience, more and more frequently I am seeing that my patients are doing their best to avoid eating foods that contain artificial additives like dyes, preservatives and assorted other fillers. They have shared with me that they long for medicines that are effective but not full of artificial fillers. I am so happy to finally have a medicine I can recommend to them,” Genexa Medical Advisor Taz Bhatia, a board-certified integrative medicine physician and wellness expert, and founder of CentreSpring MD, said. “This groundbreaking product launch from Genexa is an exciting moment for both the industry and for patients across the country, finally delivering a real choice for people pursuing clean living who are in need of a pain reliver.”

“Genexa’s product launches offer new innovation and a forward-thinking approach that will help serve as a catalyst to the entire consumer pharmaceutical industry,” Brian Perkins, chairman of Genexa said. “Consumers deserve options and transparency in their medicine and Genexa is delivering on this need."

Currently, Walmart is the exclusive mass retailer for Genexa’s acetaminophen products, but the SKUs can also be found at CVS Pharmacy, Amazon.com, and Genexa.com among others. 

04/27/2022

ECRM announces speakers for virtual Pet Program

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Dave Wendland, vice president of strategic relations and member of the owner group at HRG, and Corey Paske, business development manager at HRG will be speaking at the virtual ECRM Pet Program, taking place May 2 to 5.

Wendland and Paske will speak during the ‘More Than a Pet Project’ presentation, which is slated to take place on May 4 at 11:00 a.m. ET. During the presentation, the speakers will discuss new market trends and opportunities in the pet industry and share how brands and retailers can best capitalize on pet owners’ dedication to their companions.

“We’re excited to be a part of the Pet Program and offer manufacturers and retailers ideas and inspiration to grow their business,” said Paske. “The American Pet Products Association recently announced the industry reached $123.6 billion in sales in 2021, noting it is the highest level in history. There is a tremendous opportunity in this retail space, and it will be interesting to hear from other participants and learn about new products, services, and process improvements.”

Pet Program participants also can hear HRG president Dawn Vogelsang speak with ECRM’s Joe Tarnowski, vice president of content, about her viewpoint on trends and what’s important in providing a consistent experience for pet shoppers along the omnichannel.

In addition, Colleen Volheim, HRG’s category and research analysis manager, offers merchandising advice in her blog post, “Pet Merchandising 101.”

04/27/2022

Whisps enters pretzel category

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whisps cheese & pretzel bites

The Whisps cheese snacks company is entering the pretzel category, expanding its portfolio beyond cheese crisps.

The brand’s Cheese & Pretzel Bites, which contain 100% real, aged parmesan and cheddar cheeses, is made with dairy from four family farms and clean label pretzels, the company said.

“Whisps built its foundation on clean snacks with 100% real, artisanal cheese at its core, and with Whisps Cheese & Pretzel Bites, we’re furthering our commitment to putting actual cheese back in artificial ‘cheez’ snacks,” said John Ghingo, CEO of Whisps. “The pretzel-and-cheese combination isn’t new, but what is new is our obsession with bringing real cheese to the pretzel category.

"These craveworthy, crunchy bites are delicious, nutritious and perfect for any snacking occasion," Ghingo continued. "Bringing our real cheese to pretzels brings protein, reduces carbs and creates a whole new, delicious experience. We cannot wait to see how fans use Whisps Cheese & Pretzel Bites to meet their continuing need for nutritious snacks throughout the day.”

Available in cheddar, honey mustard and everything flavors, Whisps Cheese & Pretzel Bites contain 7 g of protein and 0 g of sugar per serving, the company said.

Retailing for $4.49, Whisps Cheese & Pretzel Bites can be found at Kroger and Amazon.com.