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01/04/2022

Native sweetens up offerings with Baked by Melissa collaboration

The limited-edition Native x Baked by Melissa line features deodorants, body wash and hair care products in tie-dye vanilla, mint cookie, ginger lemonade and fresh peach fragrances.
Gisselle Gaitan
Online Editor
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Native’s personal care products are about to get a whole lot sweeter.

The San Francisco-based company is dropping a brand-new limited-edition collection created in collaboration with the popular mini cupcake brand Baked by Melissa.

Consisting of personal care products and mini cupcakes, the collection was designed with the help of Baked by Melissa’s founder and CEO, Melissa Ben-Ishay, to help consumers find the perfect blend of fragrance confection for the shower and beyond, the company said.

[Read More: Native expands into hair care]

“Baked by Melissa is about more than just cupcakes. Baked by Melissa is about the overall experience — the smell, the taste, the look — I set out to create these treats to make people happy,” Baked by Melissa founder and CEO, Melissa Ben-Ishay said. “Through this collaboration, we’re engaging many of the same senses with the smell, look, and feel of these signature scents within my favorite Native products. My hope is that these products bring that same sense of joy and allow customers to start their day with a fun twist.”

Debuting with deodorants, body wash and hair care products, the fragrances, which were inspired by Baked by Melissa’s most popular flavors, include tie-dye vanilla, mint cookie, ginger lemonade and fresh peach.

“What sets Native apart from other personal care companies on the market is our signature scents and our unique collaborations,” Native’s leading fragrance designer, Natalia Lebedev said. “The objective for this collaboration with Baked by Melissa was to create a truly unbelievable and memorable moment for consumers while celebrating flavor and fragrance. We developed the scents by trying Baked by Melissa’s best-selling flavors and drew inspiration from there, and collaboratively brainstormed scent combos that inspired new cupcake flavors such as ginger lemonade and fresh peach.”

[Read More: Native’s Coffee Haus scents embrace fall]

Available in regular, sensitive and plastic-free deodorants that retail for $13, the body wash, shampoo and conditioner each retail for $9 each and can be found online at Nativecos.com and Target.

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