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The most engaging beauty brands on the digital shelf

See an AI-powered visual analysis of thousands of images from Sephora and Ulta to discover the visual trends that drive engagement with online beauty shoppers.
vizit january 2022

To evaluate Visual Brand Performance across Sephora and Ulta online stores, Vizit’s AI technology was used to assess product hero and supporting carousel imagery from hundreds of top-searched beauty gift sets.

Vizit’s technology scored each brand image between 0-100 for beauty shoppers to determine the brands with the highest-scoring product hero and carousel imagery on the digital shelf. The result is an understanding of the top performing visual brands across retailers, as well as the specific visual trends and tactics that drive clicks and conversions.

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