M&M’s will soon be boasting a brand-new look and feel.
This brand revamp is part of the company’s global commitment to creating a world where everyone feels they belong and society is inclusive, the company said.
As part of M&M’s brand strategy built on purpose, the company also looks to use the power of fun to include everyone with a goal of increasing the sense of belonging for 10 million people around the world by 2025.
“M&M’s has long been committed to creating colorful fun for all, and this purpose serves as a more concrete commitment to what we’ve always believed as a brand: that everyone has the right to enjoy moments of happiness, and fun is the most powerful way to help people feel that they belong,” Cathryn Sleight, chief growth officer at Mars Wrigley said. “As one of the world’s most iconic candy brands, who better to commit to a world with more moments of fun by increasing a sense of belonging around the globe than M&M’s?”