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10/13/2021

M&M’s rolls out holiday-themed ice cream cups

M&M’s Ice Cream Holiday Fun Cups feature vanilla-flavored ice cream, a chocolate swirl, and red and green M&M’s Minis, the company said.
Gisselle Gaitan
Online Editor
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M&M’s is getting into the holiday spirit.

The Newark, N.J.-based company, which is part of the Mars Wrigley family, unveiled its newest ice cream launch.

[Read More: Mars Wrigley previews 2022 sweets lineup]

Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, feature a chocolate swirl and festive red and green M&M’s Minis, the company said.

“We know that Americans enjoy ice cream all year round, not just during the warmer months, so we wanted to deliver something special to fans for the holidays,” said Jayesh Shah, Mars Ice Cream Marketing Director. “This year, ice cream and M&M’S lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M’S Ice Cream Holiday Fun Cups.”

[Read More: Twix goes salty, sweet with salted caramel]

Consumers can find M&M’s Ice Cream Holiday Fun Cups are retailers nationwide in packs of 10.

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