Born from a belief of beauty is revealed, not applied, Kim Roxie started Lamik Beauty to meet a need in the cosmetics market. As her vegan makeup line has grown, she has continued to prioritize engagement with the Lamik community, giving back, and sustainability.
Lamik Beauty is on a mission to provide all women with clean beauty products. With products and tools for lips, brows, eyes, and face, Kim Roxie, founder of Lamik, has expanded her product line from her initial offering, the Brow Kit, introduced in 2018.
Roxie founded Lamik — a vegan makeup line made with natural and organic ingredients — after hair loss of her eyebrows and learning she had alopecia. She had a difficult time finding products with clean ingredients that matched her skin tone, so she decided to start her own cosmetics line. Consumers can find it on lamikbeauty.com, ulta.com, US Weekly marketplace, and most recently, Thirteen Lune.
Many retailers are making a commitment to carrying more Black-owned brands and promoting those brands, such as Ulta Beauty, where Lamik is part of their e-commerce assortment. Muffy Clince, director of emerging brands at Ulta Beauty, stated, “As a values-based company, we believe beauty is for all and we’re continuously committed to creating a more inclusive world and assortment across all categories. This year, we’re doubling-down on curating and nurturing an even more diverse assortment, ensuring our Black founders and leaders thrive in the beauty industry and genuinely connect with our guests through exciting discovery in our omnichannel shopping environment.”
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