INSIGHTS AND PERSPECTIVES

HRG IDs 5 notable February launches

BY DSN STAFF

February may be the shortest month of the year, but Hamacher Resource Group’s new product team still managed to comb through 161 new product launches to find which ones stood out. HRG reviewed a product assortment that was 11% OTC products, 53% wellness products and 36% beauty products to find five that might stand out on the shelf. They were:

1. Senokot Digestive Support Ginger Care Tablets
This digestive health product from Avrio Health’s Senokot brand takes a natural tack to help relieve occasional upset stomach, nausea, indigestion and gas. The product, formulated from ginger root, is available in 30-count bottles.

2. Orajel Toothache Strips
Church & Dwight’s Orajel brand has rolled out Toothache Strips, which are designed to dissolve slowly to provide longer-lasting, targeted pain relief. The company said they can last up to one hour longer than just a topical gel, and contain the maximum level of benzocaine. The product also includes menthol to soothe the gums. Orajel Toothache Strips are sold in packs of eight.

3. Just For Men Control Gx Grey Reducing Beard Wash
Just For Men’s Control Gx from Combe is expanding its offerings with the new beard wash. It is formulated to reduce, but not entirely remove, gray hair for a subtle, natural-looking result. The product comes in a 4-oz. bottle.

4. Neosporin Burn Relief Ointment
Johnson & Johnson Consumer has once again added a new feature to its Neosporin first aid product. Neosporin Burn Relief is meant to offer soothing pain relief for burns, while also offering 24-hour protection from infection.

5. SlowMag Mg Brain Tablets
Avrio Health brought another standout product to market under its SlowMag dietary supplement brand. The Mg Brain offering combines magnesium citrate and vitamin B2 into a product that is aimed at reducing the frequency and severity of migraines through improved brain blood circulation, the company said.

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