GoodBelly rolls out probiotic beverages for children, immune support line
GoodBelly is growing its probiotic product offerings.
The Boulder, Colo.-based company announced that it plans to launch two new product lines — Kids! and Immune Support.
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GoodBelly Kids! is a multi-serve probiotic beverage specially formulated for children.
The Immune Support line features probiotics that have been proven to support the body’s immune system and reduce the frequency, duration and symptoms of the common cold, the company said.
Immune Support products will come in two formats, multi-serve juice quarts and shots that consumers can take with them when on the go or any other way in which they desire.
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“Supporting gut health is our passion and is important at any age — especially now, as we’ve seen significant growth during the last two years with consumers seeking the benefits of probiotics for vital immune and digestive system support,” said Juan Gluth, CEO of NextFoods, makers of GoodBelly. “Our new GoodBelly Kids! and GoodBelly Immune Support probiotic beverages offer powerful daily doses of our most widely researched probiotic strains in drinks that taste great and are easy to incorporate into your daily routine.”
Available in 32-oz. quarts, GoodBelly Kids! beverages are made with the Lactobacillus plantarum probiotic strain that has been shown to help balance the gut and promote healthy digestion.
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Made with no added sugar or soy, GoodBelly Kids! beverages come in fruit punch party, apple juice adventure and berry blast off flavors, which are USDA Organic, non-GMO, dairy free and are fortified with choline to support brain health and healthy muscle movement, the company said.
Formulated with strains of Lactobacillus plantarum Heal9 and Lactobacillus paracasei 8700:2, the Immune Support Quarts come in 32-oz. cartons of pineapple passionfruit and citrus guava flavors that are USDA Organic, non-GMO- dairy free, vegan, soy free and do not contain added sugar.
The Immune Support Shots, which contain the same probiotic combination as the quarts, come in 2.7-oz. single-serve cups in pineapple passionfruit and lemon ginger turmeric flavors, which are USDA Organic, non-GMO, dairy free, vegan, soy free and do not contain added sugar.
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GoodBelly Immune Support will be available nationwide beginning in April and GoodBelly Kids! will be available in stores in August.