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Goodwipes intros Down There Wipes for Gals to Target

BY DSN STAFF

Maker of portable wet wipes, Goodwipes, has added to its lineup with its Down There Wipes for Gals. The new product is available in a signature Shea Coco scent, as well as the Target-exclusive rosewater scent, which is available at 660 Target stores and Target.com.

Down There Wipes for Gals are pH- balanced, flushable, hypoallergenic and alcohol-free, the company said, noting that consumers with sensitive skin can use them.

The product is available in 16-count boxes that feature individually wrapped wipes. They carry a suggested retail price of $2.19.

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Azova launches Azova 360

BY DSN STAFF

Digital health platform Azova on Monday introduced Azova 360 — a mobile e-health platform. Azova said the platform connects pharmacists with patients 24/7 using a proprietary, cloud-based digital solution that pharmacists, physicians and employers can implement without software.

Azova 360 can serve as the middleware between pharmacy systems, pharmacy electronic medical records and employer health administrative software, allowing providers to provide patient care at any time.

“Azova has pioneered a new way to drive digital e-health services into community workflow, not just for providers but for patients and employers,” said Ashton Maraaba, Azova senior vice president of digital innovation and operations. “Azova gives any healthcare venue the option and access to connect into an open healthcare ecosystem, anywhere and anytime. This is the first time all the dots in the healthcare ecosystem are open for connectivity, without traditional fuzziness created by complex software which oft-times impact care flow.”

The company also said it was investing in building a data insights engine that would enable a pharmacist to better connect with patients and help patients better understand what a pharmacist is educating them about. Azova said that it enables improved patient health outcomes, while decreasing drug abandonment through a data-driven assessment.

“We have made tremendous progress in bringing innovative digital health tools to our clients and their patients since our initial launch in June of 2015,” said Azova CEO Cheryl Lee Eberting. “We are expanding our reach to pharmacists, physicians, behavioral health providers and employers focused on achieving better wellness scores for their employee across the country through true collaboration in patient care.”

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Tampax intros menstrual cup

BY David Salazar

Procter & Gamble’s Tampax brand is bringing a new offering to its lineup of menstrual care products. The brand on Thursday unveiled the Tampax Cup — a menstrual cup that it said was developed with input from hundreds of women and such experts as a practicing OBGYN.

“For years, I’ve heard from my patients about how they want to try menstrual cups, but the options available just didn’t meet their needs – they didn’t feel secure, put pressure on their bladders or just were simply uncomfortable to wear,” said Megan Kessler, a practicing OBGYN and collaborator on the Tampax Cup.

Kessler said that Tampax’s research included various consumer-use tests, clinical tests, MRI imaging and real-life tests. As a result, she said “we were able to understand how the smallest details can make a huge difference in the cup’s design and experience for women overall.”

Tampax said the Tampax Cup was meant to be more comfortable for a variety of body types. The product’s features include a SoftCurve shape designed to reduce pressure on the bladder, sizing customized to a user’s flow, extra grips to aid in removal and a discreet carrying case for the cup, which is made of medical-grade silicone.

“We’re very proud of Tampax’s long history of innovation that not only meets women’s period needs, but gives them the ability to feel comfortable, safe and confident while on their periods. That’s why only products that have been fully tested and offer something different to meet her needs make it into women’s hands,” said Rebecca Stoebe-Latham, P&G senior scientist, fem care R&D. “We weren’t first to introduce menstrual cups as we took the time needed to create something that really delivered what women want and need. When developing the Tampax Cup, we tested, tested again, and tested some more until we were confident we created a menstrual cup that truly meets her needs and fits her body down to the smallest but crucial details.”

The product will be available at select retailers in two sizes — regular flow and heavy flow — and a starter pack for both sizes also will be available to help consumers figure out which size works best at different points in their cycle, the company said.

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