GNC intros Beyond Raw Lit AF
GNC is extending the brand of its popular pre-workout supplement Lit. The company on Monday unveiled Beyond Raw Lit Advanced Formula, which includes a higher dosage of Lit’s active ingredients and various new ingredients meant to help with power and focus.
Lit AF includes a blend of caffeine and such ingredients as L-citrulline and Peak ATP — a patented mix of adenosine 5-triphosphate. The product is available in four flavors — Gummy Worm, Icy Fireworks, Sweet & Tart and Lemon Ice, with four other flavors planned for later this year.
“GNC has seen tremendous success with the Beyond Raw LIT product since its launch in 2017,” said Allen McClard, GNC chief merchandising officer. “As the brand has dominated the performance marketplace, GNC is thrilled to provide our consumers with a new, advanced option.”
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