CoverGirl is expanding its offerings by entering the ever-growing world of skin care.
The beauty brand is looking to help consumers elevate their daily beauty routines with the launch of its new Clean Fresh Skincare line, which is launching with five products.
Formulated with 90% naturally derived ingredients, the collection’s products feature such ingredients as TruClean cactus water, meadowfoam seed oil, rosewater and vitamin C to hydrate the skin, as well as improve skin texture and enhance skin tone.
“CoverGirl is an icon in the makeup aisle with a deep heritage in skin-forward products, so breaking into the skincare category is a natural evolution for the brand,” Andrew Stanleick, executive vice president, North America at Coty, home to the CoverGirl brand, and CEO, Kylie Jenner beauty brands said. “We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point. CoverGirl Clean Fresh Skincare is just that, and we can’t wait to get these special formulations in the hands — and on the faces — of CoverGirl fans everywhere.”
Products part of the collection include:
Hydrating Cream Cleanser, designed to melt away dirt, oil and makeup without tugging, it is formulated for all skin types and does not strip the skin or leave it feeling dry;
Priming Glow Mist, an all-in-one mist that can be used to prime, tone and awaken dehydrated skin. It can also be used over makeup and throughout the day for added hydration;
Weightless Water Cream, a weightless moisturizer that hydrates the skin for up to 72 hours. Formulated with hyaluronic acid, it also looks to help soften and smoothen the skin;
Mattifying Oil Free Moisturizer, designed for normal to oily skin types, this moisturizer aims to hydrate the skin, give off a healthy glow and mattify to reduce shine; and
Dry Skin Corrector Serum, formulated to intensely hydrate the skin, as well as soothe and correct dry skin, it also protects the skin’s barrier for up to 24 hours.