Skin care needs vary by climate, season, age, environment, and more. Keeping up with the different needs for different areas of the body is one challenge. Treating specific conditions or particular issues, or trying to prevent or maintain them, are another.
For those who suffer from sensitive skin, finding lotions and creams that hydrate without irritation can be difficult. According to Michael Sabbia, senior director, current business and innovation at Galderma, nearly 70% of the U.S. population identify as having sensitive skin and that is up from 40% just ten years ago. Sabbia commented, “I attribute the success Cetaphil has had over the last five years to the fact that there are so many people who believe their skin is sensitive. For 75 years Cetaphil has been committed to sensitive skin, so we’re well-positioned to serve those consumers.”
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Speaking to the product launches in the fall, McLaughlin mentioned that ingredients used are currently found in premium and prestige channels, and these new products will make them available in items in drug and mass channels. These innovations were well received by both women and men in research.
According to this Drug Store News article, “The topical skin care market remains resilient and on an upward trajectory for the year. Sales for the 52 weeks ending Oct. 31, 2021, showed overall sales in mass doors climbing, rising 5.5% over 2020 levels.” HRG ranks skin care as the 8th category overall and the #1 beauty category in both unit and dollar sales within independent pharmacy. HRG’s Tri-PAC™ data, ending 11/30/21, shows that Cetaphil represents over 42% of facial cleansers and scrubs performance while Gold Bond contributes over 24% of therapeutic hand & body treatment performance. In the large category of skin care, both Cetaphil and Gold Bond are legacy brands that continue to innovate to meet customer preferences and needs.