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09/20/2021

Chobani debuts peanut butter flavored spreads

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Chobani is entering a brand-new aisle.

The New Berlin, N.Y.-based company known best for its yogurt offering is entering a brand new space.

New from the brand is the Chobani Ends Child Hunger Peanut Butter Flavored Nutrient Spreads, which were created through a partnership with Edesia Nutrition.

In addition to serving as a delicious snack, Chobani’s new launch also looks to help solve child hunger while also serving as a safe way to introduce peanuts to infants.  

[Read More: Nutella & Go! adds multigrain sticks with oat, blueberries]

One hundred percent of Chobani’s profits from the spreads will be donated to Edesia for the production of the Plumpy’Nut, fortified peanut butter that is shipped around the globe to 60 countries in order to nourish children with acute malnutrition, the company said.

“We believe that children, no matter where they live, deserve the basic human right of food and nutrition. From Afghanistan to Haiti, hunger and malnutrition is completely preventable,” said Edesia founder and CEO, Navyn Salem. “Chobani’s commitment to donate 100% of profits from the sales of its peanut butter flavored spreads will help make this vision possible.”

Circling back to the point made of infants above, the Chobani Ends Child Hunger Peanut Butter Flavored Nutrient Spreads will feature a special line for infants that have been formulated to reduce the choking hazard associated with the early introduction of peanuts, the company said.

“Edesia was the first non-profit participant in our Incubator program in 2019, and we knew we had to work together because our missions are very aligned,” Chobani founder and CEO, Hamdi Ulukaya said. “Childhood hunger in the U.S. and malnutrition globally are dual crises, and we have the opportunity and the responsibility to take additional action through this beautiful partnership.”

[Read More: Barnana intros plantain crisps]

Available varieties of the line include plain peanut, chocolate and peanut butter, and cookie dough and peanut butter.

Options available for infants include apple and peanut butter, and banana and peanut butter.

Made with non-GMO ingredients, the products are certified kosher, gluten-free and available at major supermarkets nationwide and online.

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