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ThinkThin adds probiotics, protein to hot oatmeal

BY DSN STAFF

Creator of protein bars and food, ThinkThin, is looking to revamp the probiotic category by adding a twist,

The Los Angeles-based company is introducing consumers to its new protein and probiotics hot oatmeal, which is crafted with one billion CFUs of live probiotics, 6 g of fiber to support digestion and 10 g of protein.

“ThinkThin was one of the first brands to bring the healthy combination of protein and added fiber in an oatmeal,” Michele Kessler, CEO of thinkThin, said. “We continue to innovate in the oatmeal category by launching our first hot probiotic format. Protein and Probiotics Oatmeal has been crafted for optimal nutritionals that support overall wellness.”

Each product contains rolled oats, steel cut oats, red quinoa, chia seeds and probiotic cultures. It also comes in three options, including:

  • Cinnamon almond, which contains cinnamon, sliced almonds and brown sugar;
  • Maple pecan, which has maple syrup and pecan pieces; and
  • Blueberry harvest, which features whole blueberries.

ThinkThin’s protein and probiotics oatmeal is Non-GMO Project Verified, gluten-free, kosher and made without artificial flavors or sweeteners. Each bowl contains 200 calories or less and will hit the shelves of such retailers as Walmart in mid-summer.

Further information on the line or other products from the brand can be found on the company’s website.

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Boudreaux’s Rash Kicking Kit helps soothe infants

BY DSN STAFF

Known for its brand of products that aid in relieving and soothing the discomfort that is brought upon by infant rashes, Boudreaux’s Butt Paste is introducing consumers to a brand new product.

The Tarrytown, N.Y.-based brand, which is part of Prestige’s portfolio of companies, is launching a Rash Kicking Kit, which features two of the brand’s butt paste formulas in original and maximum strength, and its new soft silicone, BPA-free applicator.

“We are excited to debut the Boudreaux’s Butt Paste Rash Kicking Kit, a complete toolkit to help moms and dads kick rash fast,” Carol Bishop, marketing director at Prestige Brands, said. “Whether shopping for a baby shower or arming yourself with the best there is for baby, the Rash Kicking Kit is a complete solution for a pesky problem almost all babies experience at least once in their lives.”

Boudreaux’s original rash-kicking formula is free from dyes, parabens, preservatives and phthalates, and contains 16% zinc oxide. The maximum strength also is free of the same chemicals and features 40% zinc oxide.

Boudreaux’s Butt Paste Rash Kicking kit currently retails for $14.99. Further information can be found on the company’s website.

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Bob Evans Farms, Nick and Vanessa Lachey unveil mac and cheese day partnership

BY DSN STAFF

Lovers of macaroni and cheese rejoice.

The cheesy food’s July 14th national day is approaching, and to celebrate Bob Evans Farms announced that it would be partnering with celebrity couple Nick and Vanessa Lachey.

The duo used the New Albany, Ohio-based company’s product two create their own custom recipes that consumers can check out for themselves on the brand’s website.

“One of our favorite things to do as a family is make dinners together,” Vanessa Lachey said. “Mac and cheese is a staple in our household — so we were thrilled to partner with Bob Evans Farms to customize our own special recipes. We’ll be making both dishes on National Mac and Cheese Day this year — and will let our kids decide which one is their favorite!”

Vanessa’s custom recipe features Bob Evans’ macaroni and cheese with a toppings bar of foods such as bacon bits and roasted tomatoes. Nick created a hamburger topped with the brand’s mac and cheese that’s topped with chili and shredded cheese.

“We had a lot of fun making our own recipes using Bob Evans delicious mac and cheese,” Nick Lachey said. “We hope everyone enjoys both of our recipes, but I’m secretly rooting for my Ohio-inspired dish to come out on top.”

In addition to teaming up with the Lachey’s, Bobs Evans Farms also will be giving consumers the chance to win free macaroni and cheese for a year on Facebook from July 14 to 16.

“We do mac and cheese each and every day — but it’s great to see a special day dedicated to one of America’s favorite dishes,” Chris Lambrix, senior vice president of retail business development at Bob Evans Farms, said. “We are proud to partner with Nick and Vanessa Lachey, who took our macaroni and cheese and created fun, delicious and easy-to-make recipes that are unique to each of them. We invite America to try both of their recipes, then share their favorites with us.”

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