ThinkThin adds probiotics, protein to hot oatmeal
Creator of protein bars and food, ThinkThin, is looking to revamp the probiotic category by adding a twist,
The Los Angeles-based company is introducing consumers to its new protein and probiotics hot oatmeal, which is crafted with one billion CFUs of live probiotics, 6 g of fiber to support digestion and 10 g of protein.
“ThinkThin was one of the first brands to bring the healthy combination of protein and added fiber in an oatmeal,” Michele Kessler, CEO of thinkThin, said. “We continue to innovate in the oatmeal category by launching our first hot probiotic format. Protein and Probiotics Oatmeal has been crafted for optimal nutritionals that support overall wellness.”
Each product contains rolled oats, steel cut oats, red quinoa, chia seeds and probiotic cultures. It also comes in three options, including:
- Cinnamon almond, which contains cinnamon, sliced almonds and brown sugar;
- Maple pecan, which has maple syrup and pecan pieces; and
- Blueberry harvest, which features whole blueberries.
ThinkThin’s protein and probiotics oatmeal is Non-GMO Project Verified, gluten-free, kosher and made without artificial flavors or sweeteners. Each bowl contains 200 calories or less and will hit the shelves of such retailers as Walmart in mid-summer.
Further information on the line or other products from the brand can be found on the company’s website.
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