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That’s it intros Probiotic Fruit Bars

BY DSN STAFF

That’s it, a brand that focuses on the creation of health-and-wellness bars, unveiled its latest product innovation — Probiotic Fruit Bars.

Available in mango, blueberry and banana flavors, the snack is a shelf-stable, nondairy fruit bar that contains two billion live active cultures, the Los Angeles-based company said.

The Probiotic Fruit Bars also are dairy-free, nonrefrigerated, contain real fruit and probiotics as its main ingredients, and have between 100-to-120 calories per bar.

“That’s it is committed to our mission to provide healthy options for snacking, and our probiotic bars are the perfect solution for millions of households that have family members who need improved digestion and gut health, and who want an easy way to incorporate healthy snack choices into everyday life,” Lior Lewensztain, CEO of That’s it, said.

That’s it Probiotic Fruit Bars are available at Amazon and on the company’s website. Other products from the brand can be found at such retailers as Starbucks, Target, Whole Foods and select CVS Pharmacy and Kroger locations.

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Chobani goes the non-dairy route

BY DSN STAFF

Chobani is expanding its portfolio in a major way.

The Norwich, N.Y.-based company, known for its yogurts, announced the launch of its first plant-based recipe, Non-Dairy Chobani.

“We have a belief: If we can’t make something better, we don’t make it at all. And for some time, we’ve felt that people deserve better nondairy options,” Hamdi Ulukaya, founder and CEO of Chobani, said. “We’ve come up with something that’s much better than what’s out there — a new recipe that’s absolutely delicious, but also meets our food philosophy of being nutritious, made with only natural ingredients and at a price that’s accessible to all. Most importantly, this isn’t a replacement to dairy, but it’s a game-changer for plant-based products.”

Created with cultured organic coconut products and non-GMO ingredients, the line does not contain artificial flavors, sweeteners or preservatives, and naturally does not contain lactose, the company said.

Non-Dairy Chobani will include single-serve cups in blueberry, peach, slightly sweet plain, strawberry and vanilla flavors, as well as single-serve drinks in mango, slightly sweet plain, strawberry and vanilla chai options.

The 5.3 oz. single-serve cups will retail for $1.99 and the 7 oz. single-serve drinks will retail for $2.49. Non-Dairy Chobani will begin hitting grocery and retail shelves in January.

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Sure Petcare intros dog activity, behavior monitor

BY DSN STAFF

Sure Petcare announced the launch of Amino, an activity and behavior monitor that interprets a dog’s activity patterns.

The product, which also delivers insight into dogs’ sleeping patterns and such problem behaviors as shaking, scratching and barking, looks to help owners understand the constantly changing needs of their four-legged companions.

“Animo gives dog owners a window into their dog’s day, not only to tell them what he gets up to when they’re not around, but more importantly to spot changes in behavior and activity over time, which may signal changes in their pet’s health and well-being,” Nick Hill, founder of Sure Petcare, said. “Combining Antelliq’s world-leading animal monitoring expertise, our pet industry experience and the advice of world-renowned dog behaviorists, Animo’s suite of algorithms begins to learn the animal’s unique patterns of movement, accurately interpreting them and reporting their corresponding activity and behavior types to the owner via our smartphone app. Animo tells owners more about their dog than they’ve ever known before.”

Worn on the collar, Amino is suitable for all dogs, is waterproof, uses a standard coin cell battery that lasts six months, sets daily activity goals, tracks calories burnt, and displays incidents of increased barking, scratching and shaking, the company said.

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