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Taco Bell adds spice with limited-edition tortilla chips

BY DSN STAFF

After introducing its infamous sauce packets in tortilla chip form, Taco Bell has unveiled its latest innovation to hit retail shelves.

The Irvine, Calif.-based company’s new Diablo tortilla chips feature the flavors of its Diablo sauce packets, which contain a kick of hot peppers and lime.

To separate the offering from those already found on the chip shelves, Taco Bell’s tortilla chips are colored black with natural vegetable juice, and also vegan, kosher and gluten-free.

“Our iconic sauce packets were our original inspiration for how to give fans a new way to access a taste of Taco Bell at retail,” said Marisa Thalberg, Chief Global Brand Officer, Taco Bell Corp. “The new Diablo Tortilla Chips build from that inspiration, letting us serve up our hottest chip yet that’s completely unique to Taco Bell, from its dark and smoky packaging with saucy wisdoms, to the flavor of the chip itself.”

The limited-edition Diablo tortilla chips will be sold in 3.5-oz. bags throughout October at 7-Eleven before expanding to additional grocery and convenience stores in November.

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Snickers swaps crunchy for smooth with new launches

BY DSN STAFF

Fans of Snickers are in for a real treat.

Starting in 2019, lovers of everything sweet will be able to get their hands on the latest innovation from the brand, which replaces its classic crunch with something much smoother.

The new Creamy Snickers are to feature everything the brand has become synonymous for — caramel and a milk chocolate covering — alongside the addition of several kinds of nut butters.

The Hackettstown, N.J.-based brand, which is part of Mars portfolio, will be introducing consumers to three new products — almond butter, peanut butter and maple almond butter Snickers.

“For nearly a century, fans have made the classic Snickers bar an icon with its satisfying layers of nougat, caramel and signature peanut crunch,” Josh Olken, brand director at Snickers, said. “We listened to our consumers’ desires for new tastes like almond butter and paired it with an innovation on texture. With Creamy Snickers bars, our fans can discover new tastes, and can now get Snickers satisfaction in both crunchy and smooth.

Creamy Snickers will hit local food, mass, convenience, and drug stores in January 2019, and come in single, share and stand up pouch sizes. Further information on the new launches can be found on the brand’s website and social media accounts.

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Trix brings back its classic fruity shapes

BY DSN STAFF

Fans who have been asking Trix to bring back its beloved shapes of the ’90s are in for a real treat.

The Minneapolis-based company, which is part of the General Mills portfolio, announced the return of its classic Trix fruity shapes.

“Trix cereal is beloved by our fans, and we heard loud and clear that they wanted to see the iconic shapes back in their bowls,” Scott Baldwin, director of marketing at General Mills cereal, said. “When Trix launched in 1954, it was the first fruit-flavored cereal that was colorful and fun. We’re excited to continue that legacy, bringing an extra dose of joy to breakfast.”

After first debuting the fruit shapes in 1991, the cereal returned to its round shapes in 2006. Since then, the brand has seen more than 20,000 requests from fans asking how to bring back the classic shapes, the company said.

Containing 12 vitamins and minerals, the classic Trix fruity shapes are made from whole grains and contain such flavors as raspberry red, lemony lemon, orangey orange, wildberry blue, grapity purple and watermelon.

The classic shapes will appear on retail shelves throughout fall 2018. Further information on the blast from the past can be found on the company’s website.

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