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Sure Petcare intros dog activity, behavior monitor

BY DSN STAFF

Sure Petcare announced the launch of Amino, an activity and behavior monitor that interprets a dog’s activity patterns.

The product, which also delivers insight into dogs’ sleeping patterns and such problem behaviors as shaking, scratching and barking, looks to help owners understand the constantly changing needs of their four-legged companions.

“Animo gives dog owners a window into their dog’s day, not only to tell them what he gets up to when they’re not around, but more importantly to spot changes in behavior and activity over time, which may signal changes in their pet’s health and well-being,” Nick Hill, founder of Sure Petcare, said. “Combining Antelliq’s world-leading animal monitoring expertise, our pet industry experience and the advice of world-renowned dog behaviorists, Animo’s suite of algorithms begins to learn the animal’s unique patterns of movement, accurately interpreting them and reporting their corresponding activity and behavior types to the owner via our smartphone app. Animo tells owners more about their dog than they’ve ever known before.”

Worn on the collar, Amino is suitable for all dogs, is waterproof, uses a standard coin cell battery that lasts six months, sets daily activity goals, tracks calories burnt, and displays incidents of increased barking, scratching and shaking, the company said.

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