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Squeasy Gear, RaZbaby win DSN/ECRM Buyers’ Choice Awards

BY DSN STAFF

Squeasy Gear won the Drug Store News/ECRM Buyers Choice award for its Squeasy Snacker silicone reusable food pouch during ECRM’s recent Baby & Infant EPPS held in Miami. RaZbaby Innovative Baby Products was the finalist for its RaZbaby Keep-it-Kleen Pacifier.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

“The winners of this year’s Baby & Infant Buyers Choice awards are clear examples of the product innovation that buyers are seeking,” said Melinda Young, senior vice president of general merchandise at ECRM. “Both have developed products around convenience and safety, two key needs of all parents.”

Officials at Paso Robles, Calif.-based Squeasy Gear said they are dedicated to creating innovative and useful products that will improve the lives of families everywhere. Their product line includes silicone reusable food pouches and a whiteboard lunch bag, that is insulated for packing lunches and snacks on- the- go, but also allows kids and parents to get creative with drawings and messages while out and about.

The Squeasy Snacker reusable food pouch was designed to provide easy feeding on-the-go. It is the only food pouch that offers the patented 2-in-1 No Spill Insert for no spill or free flow. Users simply fill the unit with such blends of freshly pureed food or ready-made favorites like as applesauce and yogurt. It also works great with water, milk and juice.

RaZbaby Innovative Baby Products was founded in 2002 by two sisters, Lidia and Aida Viana. The company offers a variety of pacifiers, teethers and other baby products featuring distinct and innovative designs.

While developing their namesake RaZberry teether, the Vianas began contemplating ways to improve the vastly outdated traditional pacifier design to make it cleaner and safer. The resulting Keep-it-Kleen pacifier is the only pacifier that closes instantly when dropped, keeping the nipple clean and babies safe from germs. It’s available in a variety of different designs from cartoon animals and flowers to sports themes.

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