Soylent intros in-between meal
Soylent is adding to its portfolio.
The Los Angeles-based company unveiled its latest product — Soylent Bridge, which contains 180 calories per serving and was designed to be a solution for when hunger strikes between meals.
“Soylent was created to fill ‘food voids,’ those times when you either skip a meal or make unhealthy, unsustainable or expensive food choices because you don’t have access to something better. We know that mealtime isn’t the only time our customers are faced with these difficult food decisions, so we set out to create a more complete and nutritious way to get you to your next meal. Our customers have been asking for a lighter, lower-calorie option that still packs a protein punch to satisfy these occasions and with Soylent Bridge, we’ve delivered,” CEO, Bryan Crowley said.
Packaged in an 11-oz. bottle, each product has 15 g of plant-based protein, 36 essential nutrients and only 3 g of sugar, the company said.
In addition, Soylent Bridge has no need for refrigeration until opened. A case of 12 bottles can be found on the company’s website for $24.70 for subscribers and $26 for one-time orders.
Further product information also can be found on the company’s website as well as social media channels.
I Can’t Believe It’s Not Butter, Eva Longoria partner on campaign
I Can’t Believe It’s Not Butter is launching a new campaign with the help of actress Eva Longoria.
The brand’s new “Spread No Drama” campaign addresses the ongoing habit of dramatic internal dialogues surrounding what to eat and what not to eat, the company said.
Longoria is to star in multiple comedic short-form videos that are aimed at inspiring people to reduce their food drama, and instead focus on a balanced lifestyle.
“Humor and fantastical scenarios are the brand’s DNA,” said Bernice Chao, Senior Brand Manager, Upfield. “We wanted someone who could bring the ‘Spread No Drama’ creative to life with a dose of unexpected humor and we couldn’t think of a funnier actress than Eva Longoria. Eva also is the epitome of a strong confident person who practices a balanced lifestyle.”
I Can’t Believe It’s Not Butter’s new campaign also is part of the brand’s new and fully fleshed creative ecosystem that is to feature such pieces as mass awareness plays to culinary credibility builders, and peer-to-peer reviews, the company said.
“I’ve used I Can’t Believe It’s Not Butter!® for years because I enjoy the taste,” said Eva Longoria. “I instantly fell in love with the concept of ‘Spread No Drama’ as soon as I read the script.”
Longoria’s campaign will be featured across various digital channels, print, in-store, radio and the brand’s social channels.
Special K intros ancient grains cereal
Fans of Special K cereal now have a new option to try.
The Battle Creek, Mich.-based company, which is part of the Kellogg portfolio, unveiled its new Protein Honey Almond Ancient Grains cereal.
Containing 15g of protein per serving, the product also contains whole grains as a first ingredient, flakes made from a mixture of such grains as sorghum and black rice, honey and almonds, the company said.
“When Special K hit shelves in the 1950s, it was the first cereal to feature key vitamins and nutrients, including protein,” Christie Crouch, Special K’s director of marketing, said. “Today, we continue to look for ways to innovate that stay true to that heritage and do more with both nutrition and taste. That’s why our new Protein cereal recipes include a nutrient bundle designed to help you get more from your protein.”
Special K’s Protein Honey Almond Ancient Grains cereal is currently rolling onto retail shelves. Further information on the product or any of the brand’s other offerings can be found on its website and social media channels.