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Sour Patch Kids intros flavored ice pops

BY Gisselle Gaitan

On the heels of partnering with Yoplait’s Go-Gurt, Sour Patch Kids has expanded into the freezer aisle with a new product that is first sour then sweet.

The Pennsauken, N.J.-based company unveiled the new Sour Patch Kids Flavored Ice Pops, which were created through a new license with Mondelēz International and contain a sweet frozen base along with a sour swirl.

“As a leader in the frozen novelty industry, we are thrilled to expand our partnership with Mondelēz International to bring the iconic Sour Patch Kids brand to frozen novelties,” Jerry Law, J&J Snack Foods senior vice president, said. “What makes this product shine is the sour swirl we infused into a sweet, frozen base, giving Sour Patch Kids candy fans the perfect ‘sour then sweet’ flavor profile.”

Inspired by flavors of the original candy, the flavored ice pops are available in blue raspberry, lemon, lime, orange and redberry flavors. Each variety pack will be sold in retail and club stores throughout the United States and Canada that will retail for $2.50 to $3.50 for a 12-pack and $5.99 to $7.99 for a 30-count club pack.

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