Snyder's celebrates new pretzel pieces with giveaway

HANOVER, Pa. --  Leading snack brand Snyder's is launching an irreverent campaign to celebrate its latest product and National Pretzel Day.

On April 26, the brand will give away thousands of bags of Snyder's of Hanover Pretzel Pieces near baseball stadiums in eight cities around the country. Snyder's of Hanover street teams will be handing out three flavorful varieties – Honey Mustard and Onion, Hot Buffalo Wing and the newest sweet and salty flavor, S'mores.

"Snyder's of Hanover pretzels are hearty, crunchy, bold, and baked – they clearly deserve their own national holiday," said Rod Troni, CMO for Snyder's-Lance. "We are excited to give thousands of people a chance to get a taste of our delicious Pretzel Pieces on National Pretzel Day." 

Throughout the day, baseball players will be on Twitter telling fans about their favorite pretzels, including current and former players such as Chipper Jones, Zack Wheeler, Jason Motte, Glen Perkins and Joe Panik. Fans can pick up free bags of Snyder's of Hanover Pretzel Pieces around baseball stadiums in these eight cities:

• Atlanta

• New York

• Denver

• Washington, D.C.

• Chicago

• Detroit

• Minneapolis

• San Francisco



Snyder's is also encouraging fans to visit its Facebook and Twitter pages for product giveaways throughout the day and to tag photos or posts on social media using  #PretzelsBaby and #NationalPretzelDay to join in the celebration.