Smirnoff’s No.21 vodka is now non-GMO
On the heels of launching its Fun Percent campaign, Smirnoff announced its No. 21 vodka is now made with non-GMO grains.
To make this exciting announcement, the Norwalk, Conn.-based company partnered with actors Ted Danson and Jenna Fischer to share the news in a new ad that also is an extension of its previous campaign.
“Watching Ted Danson on TV made me want to be a comedy actress, and watching him in the Smirnoff commercials made me want a martini. So, imagine my delight when they asked me to come join him in their latest campaign to help announce that Smirnoff No. 21 Vodka is now non-GMO,” Fischer said. “Working on set with Ted was a dream come true; he really is an American treasure.”
Smirnoff’s No. 21 vodka recipe is now non-GMO, and is offering consumers the same quality without changing its suggested retail price.
“We’ve always prided ourselves on being a quality vodka for everyone, and the decision to go non-GMO with our base vodka without raising the price of our product is another way that we are building on that long-standing brand promise,” Jay Sethi, vice president of Smirnoff at the Diageo North America, said. “By using non-GMO corn for Smirnoff No. 21 Vodka, we’re ensuring that anyone who avoids gluten and GMO ingredients in their everyday life still has the option to enjoy a delicious Smirnoff cocktail.”
To mark the occasion, the brand also is rolling out a new packaging design for the beverage that pays tribute to its heritage, while also integrating a sleek and bold look.
“Smirnoff No. 21 Vodka has a new look, and she’s absolutely gorg,” Queer Eye cast member and Smirnoff Fun Percent campaign star Jonathan Van Ness said. “My life is all about balance, and the new bottle isn’t just stunning, but it’s also inexpensive! The vodka is actually gluten-free and non-GMO, which I live for. Now with Smirnoff, you can say yes to quality ingredients, yes to value and yes to drinking responsibly, honey.”
Oberto expands Pacific Gold Reserve line
Oberto is adding several new flavors to its Pacific Gold Reserve collection.
The line, which contains gourmet craft meat snacks, unveiled the latest additions to the line — Jerky Trail Mix, Smoked Sausage Sticks and Cracked Peppercorn Turkey Jerky.
“Pacific Gold Reserve is a high-quality craft meat snacks brand made with the millennial foodie in mind. We believe the new craft jerky will further resonate with Millennials who are seeking more sophisticated and adventurous delicious snacking options packed with high protein,” Tom Hernquist, CEO of Oberto Snacks said. “We are excited for these artfully crafted innovations to attract even more new consumers to our growing category.”
The Jerky Trail Mix contains grass fed turkey, a blend of fruits, nuts, seeds and fair trade certified dark chocolate, and comes in cracked peppercorn turkey jerky with dark chocolate and espresso beans, bourbon glazed beef jerky with cherries and walnuts, and Korean BBQ recipe pork jerky with mango and papaya.
The smoked sausage sticks come in sweet Italian, original smoked recipe and spicy chorizo varieties.
All of the new products do not have any artificial ingredients, preservatives, MSG, nitrates/nitrites or corn syrup, the company said.
3 Musketeers gets the birthday cake treatment
Fans of 3 Musketeers should prepare to have their taste buds explode.
The Hackettstown, N.J.-based company, which is part of the Mars portfolio, announced the brand’s first new flavor in six years — birthday cake.
Containing vanilla-flavored nougat and colorful sprinkles that are covered in milk chocolate, the flavor will be rolling out to retailers in the next couple of months.
“The birthday cake flavor is a growing trend and one that we knew would be a perfect center to the iconic 3 Musketeers bar,” Rosemary Nocito, the brand manager for 3 Musketeers said. “Our mission is to spread small moments of joy with our fans and this latest flavor brings that celebratory feeling to the everyday.”
3 Musketeers birthday cake flavor will be available in 2.14-oz. share size bar and 8.4-oz. miniatures stand-up pouch that contains 28 approximately 28 pieces.
The flavor is now available for purchase at Walmart and will roll out nationally in January 2019.