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Silk intros Oat Yeah line of oat milk

BY DSN STAFF

Silk’s portfolio is expanding with the launch of its new Oat Yeah oat milk line.

The Broomfield, Colo.-based brand’s new launch is free of dairy, soy, cholesterol, does not contain artificial colors or flavors, and also is Non-GMO Project Verified as well as Vegan Action certified.

“As the plant-based pioneer, Silk has more than 25 years of expertise in making delicious, dairy-free beverages. Since introducing our soymilk, we’ve continued to modernize and grow the entire category by offering delicious new dairy-free alternatives like almond milk, cashew milk, coconut milk, and now, Oat Yeah oat milk,” said Nikita McKinney, senior brand manager for Silk. “Oat Yeah oat milk is a great choice to help you make progress in the new year—whether you are nut-free, dairy-free or simply a flavor enthusiast. The creamy texture and delicious taste will have you shouting, ‘oat yeah!'”

Oat Yeah comes in a variety of three flavors — the Plain One, the Vanilla One and the Chocolate One — which can be found at such retailers as Target, Walmart, Publix and Sprouts, in half-gallon cartons that retail for $4.49 each.

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Doritos launches Flamin’ Hot Nacho chips

BY DSN STAFF

Doritos adds heat to one of its classic chip flavors.

The Plano, Texas-based brand, which is part of PepsiCo’s Frito-Lay division, launched its new Doritos Flamin’ Hot Nacho flavor.

The tortilla chip features a combination of the popular hot and spicy flavor of flamin’ hot, while also incorporating the flavor of the original nacho cheese, the company said.

“Doritos Flamin’ Hot Nacho is a new, unique flavor that gives fans the essence of the original Doritos Nacho Cheese with a flamin’ hot kick we know snackers love,” Leslie Vesper, senior director of marketing at Frito-Lay North America, said. “We’re excited to bring together two of our most popular flavors just in time to spice up the snack aisle for the new year.”

Doritos Flamin’ Hot Nacho is available on store shelves and online in a 9.75-oz. bag that retails for $4.29 and a 3.125-oz. bag that retails for $1.89.

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That’s it intros Probiotic Fruit Bars

BY DSN STAFF

That’s it, a brand that focuses on the creation of health-and-wellness bars, unveiled its latest product innovation — Probiotic Fruit Bars.

Available in mango, blueberry and banana flavors, the snack is a shelf-stable, nondairy fruit bar that contains two billion live active cultures, the Los Angeles-based company said.

The Probiotic Fruit Bars also are dairy-free, nonrefrigerated, contain real fruit and probiotics as its main ingredients, and have between 100-to-120 calories per bar.

“That’s it is committed to our mission to provide healthy options for snacking, and our probiotic bars are the perfect solution for millions of households that have family members who need improved digestion and gut health, and who want an easy way to incorporate healthy snack choices into everyday life,” Lior Lewensztain, CEO of That’s it, said.

That’s it Probiotic Fruit Bars are available at Amazon and on the company’s website. Other products from the brand can be found at such retailers as Starbucks, Target, Whole Foods and select CVS Pharmacy and Kroger locations.

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