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Scott’s Liquid Gold appoints new VP of marketing, innovation

BY DSN STAFF

Scott’s Liquid Gold, the company behind such brands as Alpha Skin Care, Neoteric Diabetic and Scott’s Liquid Gold wood cleaners, has shaken up its leadership team.

The Denver, Colo.-based company announced the appointment of John Connelly to the role of vice president of marketing and innovation.

In this position, he will oversee all marketing efforts and be responsible for building incremental capabilities and capacities in brand management and innovation to facilitate growth, the company said.

“We are extremely pleased to welcome John Connelly, a strong and strategic industry leader, to oversee the Scott’s Liquid Gold marketing team, including our Consumer Relations, Creative and Social Media departments,” Mark Goldstein, president and CEO of Scott’s Liquid Gold, said. “He brings valuable, wide-ranging marketing, product development and business strategy expertise from his previous roles with Sterling-Rice Group, Kellogg’s and S.C. Johnson and Son. John has a track record of success leading teams, forging partnerships and growing businesses through innovative strategies.”

Connelly most recently served as managing director and partner at Sterling-Rice Group, where he impacted business across the food and non-food consumer packaged goods, agribusiness, food service and consumer durable industries, the company said.

He also previously was a member of the Kellogg’s global marketing leadership team and served as the vice president of marketing and innovation for Kashi, where he directed all U.S. strategy, tactics and profit and loss.

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Oberto’s new trail mix includes peppered turkey jerky

BY DSN STAFF

Oberto is adding a little something extra to traditional trail mix.

The company, which recently redesigned the packaging for its jerky products, announced the launch of its new trail mix with peppered turkey jerky. This new innovation from the Seattle, Wash.-based brand aligns with its mission of providing better-for-you snacks to consumers, the company said.

Oberto tested the trail mix with included jerky for several years at their integrated R&D lab in Seattle, before releasing its first product in the line back in 2016.

Each pack of the brand’s trail mix with peppered turkey jerky contains walnuts, dark chocolate, dried cherries, pumpkin seeds, dried cranberries and peppered turkey jerky.

To support continued growth within the category, Oberto is launching television, radio, digital and social media advertisements that will star Seattle Seahawks linebacker Bobby Wagner.

Further information on the product, which will hit shelves in July, can be found on the company’s website.

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Mars Wrigley Confectionary names new global president

BY DSN STAFF

The leadership team at Mars Wrigley Confectionary is going through a bit of a shakeup, following the appointment of a new global president.

Andrew Clarke, the company’s current chief marketing and customer officer, will be taking over the over the global president role in September and be based in the Chicago headquarters.

“Andrew is the right person to lead Mars Wrigley Confectionery into its next chapter. His track record for driving ambitious change while delivering results is the fuel our business needs to thrive in an ever-changing consumer and retail landscape,” Grant F. Reid, CEO of Mars, said. “Andrew brings great global perspective, combined with a principled approach to leadership and passion for engaging and inspiring teams.”

After joining the company’s U.K. division in 2000 where he started as the category leadership director, Clarke has taken upon several management roles spanning across the chocolate, pet care and food segments throughout the years. He will be taking over the global president role from Martin Radvan, who is retiring after a 32-year career with the company across multiple functions, business segments and countries, the company said.

“I am delighted to have the opportunity to lead this iconic business with some of the world’s most loved brands and to drive growth with our talented associates, customers and partners,” Clarke said.

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