Scoop Away, Lil Bub partner on animal welfare awareness


Cat litter brand Scoop Away, which is known for its 7-day odor control product, announced a brand-new partnership with author, movie star, philanthropist and feline — Lil Bub.

The Oakland, Calif.-based company, which is part of the Clorox portfolio of brands, is joining Lil Bub’s mission in spreading positivity, awareness, acceptance, love and animal welfare knowledge.

To celebrate this partnership, the brand created a limited-edition box featuring the feline, which will be available for purchase while supplies last.

“Lil Bub was born with a rare condition called osteopetrosis, which is responsible for her small size, unique appearance and restricted mobility,” Lil Bub’s owner, Mike Bridavsky said. “We created Lil Bub’s Big Fund for the ASPCA — the first fund for special needs pets and the most applied for — and with Scoop Away’s help, we are thrilled to raise awareness and additional funds for homeless pets in need.”

In addition to raising awareness, Scoop Away is looking to help special needs pets like Lil Bub find a loving home by donating $5,000 to Lil Bub’s Big Foundation for the ASPCA.

“It has always been our mission to help cats find their forever homes, and that includes special needs pets, like Lil Bub,” Lauren May, the associate director of marketing at Clorox Pet Products, said. “Special needs pets are among the most challenging for shelters and rescue groups to adopt out and the most expensive to care for. We hope potential adopters see the ‘special’ in special needs as these animals still have plenty of love, devotion and companionship to give.”

The limited-edition Scoop Away box featuring Lil Bub comes in a 25-lbs., size that retails for $11.34 and can found in grocery, pet, mass dollar and drug stores nationwide.


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