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Ritas Spritz adds twist to wine cocktails

BY DSN STAFF

Rita’s, a brand known for its margaritas in a can, has put a new twist on wine cocktails.

The New York City-based company, which is part of the Anheuser-Busch portfolio of brands, is introducing consumers to its new Ritas Spritz line.

Consisting of such flavors as white peach rosé, pear orange sangria and strawberry blueberry sangria, the line contains a lower alcohol content as well, the company said.

“As a brand, we want to stand for more than just margaritas,” Chelsea Phillips, the vice president of Beyond Beer Brands at Anheuser Busch, said. “Ritas is about embracing bold individuality and a party attitude. This newest innovation responds to a growing consumer desire for ready-to-drink beverages. With spritz dominating as the consumer beverage of choice, and canned wines on the rise, we felt there was no better time to shake up the status quo with Ritas Spritz.”

To celebrate the product launch, the brand is unveiling a new campaign that will feature The Ritas spokeswomen, who believe life is too short to not love what you drink, the company said.

Ritas Spritz are now available for purchase at retailers nationwide and online in four packs of 12-oz. slim cans, 16-oz. single cans and a flavor variety 12-pack of 12-oz. slim cans.

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