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RightRice hits Kroger shelves nationwide

BY DSN STAFF

RightRice is bringing its vegetable rice to nearly 2,000 Kroger owned stores and banners.

The San Francisco-based company announced that its shelf-stable rice, which contains such vegetables as lentils, chickpeas and green peas, can be found in rice aisle of Kroger, Ralphs, Fred Meyer, QFC, King Soopers, Smiths, Dillon’s, Mariano’s and Fry’s.

Containing protein and fiber and fewer net carbs than a bowl of white rice, the product has a rice-like taste and texture, and is both faster and easier to cook than traditional white rice, the company said.

“Our partnership with the Kroger Family of Stores, the largest grocery store chain in America, is a remarkable step forward and a great validation for our new brand,” Keith Belling, the founder of RightRice and former chief executive officer and founder of popchips, said. “And we’re thrilled to keep hearing how much consumers are enjoying RightRice’s texture and range of flavors as well as how nutritious and easy it is to cook.”

Kroger’s stores will feature the original, spinach and lemon pepper flavors, as well as the Thai curry, which will be exclusive to the retailer.

Available in a 7-oz. pouch that contains about four servings, RightRice retails for $3.99 and is non-GMO, gluten-free, vegan and kosher.

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