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Rice Krispies unveils braille sticker, re-recordable audio box notes

BY DSN STAFF

As back-to-school season begins, Rice Krispies is looking to help parents send their children encouraging messages on their snacks.

The Battle Creek, Mich.-based company, which is part of the Kellogg’s portfolio, partnered with the National Federation of the Blind to create accessible “Love Notes” in the form of braille stickers and re-recordable audio boxes, so parents and family members of those who are blind or have low vision can send their loved one’s notes of encouragement.

“The National Federation of the Blind is committed to helping parents raise blind children prepared to be confident, happy and productive members of society,” Mark Riccobono, president of the National Federation of the Blind, said. “As a father of three children, I know that love and support are critical to every child’s success. We are delighted to partner with Rice Krispies Treats, which shares our commitment to inclusion and braille literacy, to make sure blind students can get accessible ‘Love Notes’ in their lunch boxes this back-to-school season.”

Each of the“Love Notes” stickers are heart shaped to match the space on the snack’s writeable wrappers, and include eight uplifting phrases in braille from “You’ve Got This” to “Love You Lots.”

The re-recordable audio box holds a Rice Krispies treat inside, and when opened, plays a 10-second pre-recorded message. The box allows messages to be recorded over 1,000 times, the company said.

“Kellogg as a whole has a larger connection to this cause with W.K. Kellogg having lost his sight for the last decade of his life, and continued to work at the company full time for a number of years afterwards,” Jessica Waller, vice president of sales and co-chair of Kapable Business/Employee Resource Group at Kellogg, said. “Inclusion is in our DNA, and is now shared through Rice Krispies Treats ‘Love Notes.’ Everyone is important, and we want each child to be able to feel loved, supported and acknowledged.”

The notes were inspired by 11-year-old student Eme Butler-Mitchell, who is blind and spreads love through her musical talents, the company said.

To order “Love Notes” at no charge while supplies last, consumers can visit the company’s website where further information also is located.

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