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Reese’s peanut butter cups take ice cream cake form

BY DSN STAFF

There’s a new, frozen way to enjoy the taste of Reese’s.

The Buffalo, N.Y.-based company unveiled its new Reese’s Ice Cream Cake, which contains chocolate ice cream, chunks of the brand’s peanut butter cups, a layer of peanut butter, and whipped topping with a Hershey’s chocolate drizzle.

Created by Rich Products, a maker of ice cream cakes sold in grocery stores, the product retails for $15.99. In addition, can be found in the bakery or freezer section of such retailers across the nation as Publix, ShopRite, Giant Martin’s, Giant Landover and Food Lion, among others.

“We can’t think of a better way to kick off ice cream season than with this new cake innovation for Reese’s lovers,” Kimberly O’Brien, the shopper marketing manager of in-store bakery and deli division of Rich Products said. “The new Reese’s Ice Cream Cake combines everything we love: chocolate, peanut butter and ice cream for a dessert worth indulging in!”

In addition, fans of the brand’s peanut butter cups who stop by HersheyPark’s Chocolate World on July 21, otherwise known as National Ice Cream Day, can sample the newly launched cake throughout the day.

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