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Pure Leaf launches Herbal Iced Tea varieties

BY DSN STAFF

Pure Leaf fans have something to celebrate.

The Purchase, N.Y.-based company, which is part of the PepsiCo portfolio of brands, has unveiled its new Herbal Iced Tea line.

Made without caffeine or artificial sweeteners, the new launches are brewed with real hibiscus and available in three varieties — mango hibiscus, peach hibiscus and cherry hibiscus.

“We’re excited to bring real-brewed hibiscus iced tea to all of the places you buy your favorite beverage,” Amy Tran, Pure Leaf Tea Master, said. “We’ve listened to feedback from our iced tea lovers, who shared that they love the quality and real-brewed taste that’s synonymous with Pure Leaf, but also wanted a naturally caffeine-free option that can be enjoyed anywhere, anytime.”

In addition, the brand also is introducing an Organic Hibiscus Tea Passionfruit & Pineapple, which contains 70 calories per serving, and comes in a 14-oz. single-serve bottle that retails for $2.59.

Pure Leaf’s new herbal teas contain 100-to-110 calories per serving, real sugar and natural fruit flavors, the company said.

Pure Leaf’s Herbal Iced Tea are now available to purchase at retailers nationwide and on e-commerce websites for the suggested retail price of $1.99 for an 18.5-oz. single serve bottle.

Multi-packs of the mango hibiscus variety, which contains six 16.9-oz. bottles, are available for $6.29.

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