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Pringles highlights flavor stacking in Super Bowl spot

BY DSN STAFF

With the big game just a few weeks away, Pringles is prepping consumers for what they’re going to see by unveiling a few of its ads early.

Pringles is no exception to the game, as the Battle Creek, Mich.-based company previewed its Super Bowl spot, which features an emotional smart device, iconic song and the phenomenon of flavor stacking.

“Pringles is thrilled to be back after making its debut last year with the concept of ‘flavor stacking’,” said AnneMarie Suarez-Davis, vice president of marketing at Pringles. ‘Flavor stacking’ has been a fun and delicious way for our fans to create even more mind-blowing Pringles flavor combinations, and this year’s ad imagines the extreme sadness one would feel if they couldn’t enjoy the taste of Pringles.”

In addition, the brand also is sharing its own flavor-stack combos that include:

  • Pringles Napkin Free Nachos, which showcases the jalapeño, original, and cheddar and sour cream flavors;
  • Pringles No Mess Chicken Wings, which features the bbq, buffalo ranch and ranch varieties; and
  • Pringles Delivery Free Pizza, which has the pizza, bbq and cheddar cheese flavors.

The ad, created by Grey Group, will air during the second quarter of the game, and also can be seen on Pringles’ social media channels before the game.

“‘Flavor stacking’ is so uniquely Pringles — and has been fundamental to the brand’s recent success — we knew it was the right place to play again for this year’s Super Bowl,” John Patroulis, worldwide chief creative officer at Grey, said. “There are literally hundreds of thousands of combinations, almost too many to comprehend. Creatively, we looked to culture to bring that fact to life in a relevant — and funny — way.”

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