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Poland Spring focuses on what’s inside of the can

BY Gisselle Gaitan

Nestlé is taking extra steps to spread the word about its new sparkling water portfolio for each of its six regional spring water brands.

For the first time in four years, the Stamford, Conn.-based company unveiled a new television commercial for its Poland Spring Sparkling Water. Developed by 360i in New York and titled “Just What’s Refreshingly Real”, the ad showcases the brand’s down-to-earth nature in a humorous tone that contrasts typical marketing gimmicks. The commercial also focuses on what’s inside of the can by showcasing the water sourced from natural springs, its real fruit flavors and refreshing bubbles.

“Poland Spring has been around since 1845 and the brand has such a strong connection with our fans that we felt the best way to introduce our sparkling water was to embrace our heritage and values,” Rosa Veliz, brand manager for Regional Spring Water Brands, said. “Product source is as important to our consumers as it is to us. There are a lot of new sparkling water brands out there creating a lot of hype, but we believe in real, simple ingredients, like 100% natural spring water — not image or gimmicks.”

Nestlé also has plans to launch campaigns for Arrowhead in California, Deer Park in the mid-Atlantic and South, Ozarka in the Southwest, Zephyrhills in Florida and Ice Mountain in the Midwest markets.

Each sparkling offering is found in most retailers and made with real spring water, natural flavors, added bubbles and contains no calories, sugars, sweeteners or colors.

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Mondelez International acquires Tate’s Bake Shop

BY DSN STAFF

Mondelez International announced in an agreement with Riverside — a global private equity firm — that it would be acquiring Tate’s Bake Shop for $500 million.

Founded in Long Island, N.Y., Tate’s sales have quadrupled over the past five years and in 2018 its retail sales in measured channels grew by more than 40% through March, the company said.

“Tate’s is a great strategic fit that will complement our portfolio of beloved snacks brands,” Dirk Van de Put, chairman and chief executive officer, said. “With a unique and authentic brand and truly delicious products, this acquisition gives us an attractive entry point into the fast-growing premium cookie segment. Tate’s has demonstrated exceptional and very profitable growth, and we look forward to working with Tate‘s management team to expand distribution and build upon that success.”

The Deerfield, Ill.-based company will operate Tate’s as a separate standalone business, and its senior leadership team will continue running the business in N.Y., including the Bake Shop.

“We’re thrilled and humbled to be joining a portfolio of some of the world’s most well-known and successful snacking brands,” Maura Mottolese, the chief executive officer of Tate’s Bake Shop, said. “Consistent with Mondelēz International’s purpose to create more moments of joy for consumers, providing an authentic, delicious indulgence has been at the heart of Tate’s Bake Shop since Kathleen first opened her storefront nearly two decades ago. Now, together with Mondelēz International, we’ll have the opportunity to take Tate’s to the next level and offer our cookies and baked treats to many more consumers across North America.”

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Fresh Express intros chef-inspired sauté kits

BY DSN STAFF

Fresh Express is venturing beyond the packaged salad category by unveiling its new line of sauté kits.

The chef-inspired line is ready in under three minutes and offers a blend of vegetables and sauces such as lemon garlic, teriyaki, lemon pesto and apple cider.

“Our Fresh Express Sauté Kits are chef-tested and approved to ensure that consumers will have the exciting, flavorful sautéed vegetables that they typically only find in restaurants in their homes,” Michael Golderman, marketing brand leader for Fresh Express, said. “Fresh Express prides itself on the foundation of freshness, quality, value and convenience, all pillars that will make our Fresh Express Sauté Kits a must-have for people looking for hassle-free celebrity chef-quality meals in minutes.”

The kits come in four varieties that include:

  • The Lemon Garlic Spinach Sauté Kit, which features baby spinach, kale, red cabbage, carrots, broccoli, Brussel sprouts, cauliflower, pea pods, garlic, onion and a lemon garlic sauce;
  • The Bacon and Cider Greens Sauté Kit, which contains baby kale, red cabbage, baby bok choy, bacon pieces, onions, honey roasted soy nuts and an apple cider vinaigrette sauce;
  • The Teriyaki Bok Choy Sauté Kit, which has baby kale, green cabbage, carrots, broccoli, baby bok choy, pea pods, red cabbage, garlic and teriyaki sauce; and
  • The Tuscan Kale Sauté Kit, which contains mature kale, cauliflower, carrots, herb seasoned chickpeas, lentils, shredded Parmesan cheese and a lemon pesto vinaigrette sauce.

Fresh Express’ Sauté Kits are available for purchase in retail locations nationwide for the suggested retail price of $3.99. Further information and recipe information can be found on the company’s website.

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