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Phocus’ new flavor gets extra peachy

BY DSN STAFF

Just in time for August’s National Peach Month, Phocus is joining in on the extra sweet celebrations.

The Louisville, Ky.-based company, which creates sparkling water with natural caffeine from green tea and amino acid L-theanine, has launched its new peach flavor.

“As we discussed the introduction of a new flavor, it was important to us to create something that fit well into the current Phocus portfolio, and that we knew our customers would enjoy,” Tom O’Grady the CEO of Phocus said. “Phocus has always been about light, bright, refreshing taste, so when we thought about developing a new fruit flavor, it felt like a natural fit to tap into our Southern roots and create Peach.”

Containing a delicate and crisp taste, the newly unveiled peach flavor does not have any sugars, sweeteners, sodium or calories in its servings.

In addition, it has 75 mg of caffeine in each can and comes in the brand’s new refreshed packaging that alters the orientation and positioning of several product descriptors on its slim cans, the company said.

Shoppers can find the new peach offering with updated packaging on the company’s website or retailer locations that currently carry the brand’s full collection of products.

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