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Paula Deen launches new consumables line

BY Gina Acosta

CARROLLTON, Texas  — Paula Deen is rolling out a new line of food products with a special appearance at the Dallas Total Home & Gift Market this weekend.

Deen's new product range includes mixes of foods that are the top-selling items at her restaurants. The initial product line is set to include: Original Recipes Baking Mix, Fried Chicken Batter Mix, Hoecake Mix, Cornbread Mix and Ooey Gooey Heavenly Fudge Mix. Each Southern recipe has been personally authenticated by Deen.

"She's been very hands-on with the product line; it's not just her name stamped on it. The first five came from some of her restaurants' top selling items," said Don Saller, CEO of the home products company, Jokari, behind the launch. "There are at least three more mixes coming, all of which stay true to Paula's recipes. She approves every mix before it hits the market."

The consumables market is new territory for Jokari, so the company also is introducing promotional displays to help retailers showcase the line without taking away from already-limited shelf space.

Saller says retailers such as Amazon, Wayfair and Zulily already have expressed interest in carrying Jokari's Paula Deen consumables line, but he also looks forward to expanding the company's reach to more retailers.

 

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Warsteiner puts the taste of summer in a can

BY Gina Acosta

CINCINNATI — Popular German brewer Warsteiner is launching a new grapefruit special edition radler just in time for the hot summer months.

Warsteiner Grapefruit Special Edition is a 50/50 blend of Warsteiner Premium German Pilsener and grapefruit-flavored drink. It features a balanced, mildly hoppy taste and a clean, crisp citrus finish, with a 2.5% ABV.

"Warsteiner Grapefruit Special Edition is a refreshing and unique addition to the U.S. family of products," said Laura Sprengard, brand manager for Warsteiner USA. "We're excited to give our fans a great summer beer that can be enjoyed any time, any place."

Warsteiner Grapefruit Special Edition is now available in a four-pack of 16.9 ounce cans and in 11.2 ounce bottles at retailers nationwide.

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Mondelez International reports on well-being targets

BY Gina Acosta

DEERFIELD, Ill. — Mondelez International has exceeded nearly all of its 2015 environmental footprint goals and has set more aggressive 2020 targets to fight the impact of climate change, the company announced Wednesday.

In its newly published Call For Well-being 2015 Progress Report, the company further describes progress it has made toward its ambition to be the global leader in well-being snacks.

"Our growth is directly linked to enhancing the well-being of our planet, the lives of the people who make and enjoy our products, and the communities we serve," said Irene Rosenfeld, chairman and CEO. "In the years since we launched our Call For Well-being platform, we've made steady progress in delivering against our commitments. Our solid 2015 results, along with our new sustainability goals for 2020, advance our commitments and support our ambition to be the global leader in well-being snacks."

Launched in 2013, the company's Call For Well-being focuses on four areas critical to the well-being of the world and where Mondelez International can make the greatest impact: sustainability, well-being snacks, community partnerships and safety.

Following are key highlights of the company's progress:

Sustainability

  • Reduced greenhouse gases from manufacturing by 19% per ton, exceeding goal of 15%.
  • Reduced energy in manufacturing by 11% per ton, falling short of 15% reduction goal.
  • Eliminated 107 million pounds (48,500 tons) of packaging, more than double the 2015 target of 50 million pounds (22,500 tons).
  • Reduced incoming water usage by 17% per ton, exceeding original goal of 15%.
  • Reduced net waste by 70% per ton, nearly five times the original goal of 15%.
  • Achieved 68% of 2015 production volume from zero-waste-to-landfill sites, exceeding original goal of 60%.
  • Achieved goal of having 75% of Western European biscuit volume made with Harmony wheat, the company's signature wheat sustainability program.
  • On target to sustainably source all cocoa. At the end of 2015, 21% of cocoa used by the company was sustainably sourced.
  • Achieved goal of having RSPO (Roundtable on Sustainable Palm Oil) coverage for 100% of palm oil in 2013. At end of 2015, 90% of the palm oil the company sourced was traceable back to the mill.

Well-Being Snacks

  • Achieved goal to increase individually wrapped portion-control options by 25%.
  • Achieved goal to increase whole-grain content by 25% — five years ahead of goal.
  • Better Choice options now account for 25.5% of the company's revenue.
  • Despite strong progress reducing sodium and saturated fat in key categories, such as Biscuits, challenged in reducing them for overall global portfolio; and are accelerating efforts across key categories to reach 10% reduction goal by 2020. At the end of 2015, sodium and saturated fat declined across entire portfolio by 1% and 2%, respectively.
  • On target to have global front-of-pack calorie labeling by 2016. At year-end 2015, 68% of the company's portfolio was covered.

Safety

  • All 150 of the company's own manufacturing facilities were certified against the Foundation for Food Safety Certification 22000, a well-respected Global Food Safety Initiative system.
  • On target to achieve world-class safety performance. In 2015, achieved a 13% year-over-year reduction in lost time injury frequency rate and a 21% reduction in Total Incident Rate for all employees.

Communities

  • Added three new signature well-being programs for children and their families in Mexico, South Africa and the United States.
  • On target to meet goal to invest $50 million in healthy lifestyle community partnerships. In 2015, allocated $39 million (78%) to programs across 13 countries.

 

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