Oberto’s new trail mix includes peppered turkey jerky
Oberto is adding a little something extra to traditional trail mix.
The company, which recently redesigned the packaging for its jerky products, announced the launch of its new trail mix with peppered turkey jerky. This new innovation from the Seattle, Wash.-based brand aligns with its mission of providing better-for-you snacks to consumers, the company said.
Oberto tested the trail mix with included jerky for several years at their integrated R&D lab in Seattle, before releasing its first product in the line back in 2016.
Each pack of the brand’s trail mix with peppered turkey jerky contains walnuts, dark chocolate, dried cherries, pumpkin seeds, dried cranberries and peppered turkey jerky.
To support continued growth within the category, Oberto is launching television, radio, digital and social media advertisements that will star Seattle Seahawks linebacker Bobby Wagner.
Further information on the product, which will hit shelves in July, can be found on the company’s website.
Mars Wrigley Confectionary names new global president
The leadership team at Mars Wrigley Confectionary is going through a bit of a shakeup, following the appointment of a new global president.
Andrew Clarke, the company’s current chief marketing and customer officer, will be taking over the over the global president role in September and be based in the Chicago headquarters.
“Andrew is the right person to lead Mars Wrigley Confectionery into its next chapter. His track record for driving ambitious change while delivering results is the fuel our business needs to thrive in an ever-changing consumer and retail landscape,” Grant F. Reid, CEO of Mars, said. “Andrew brings great global perspective, combined with a principled approach to leadership and passion for engaging and inspiring teams.”
After joining the company’s U.K. division in 2000 where he started as the category leadership director, Clarke has taken upon several management roles spanning across the chocolate, pet care and food segments throughout the years. He will be taking over the global president role from Martin Radvan, who is retiring after a 32-year career with the company across multiple functions, business segments and countries, the company said.
“I am delighted to have the opportunity to lead this iconic business with some of the world’s most loved brands and to drive growth with our talented associates, customers and partners,” Clarke said.
4-Legger launches USDA Certified organic dog shampoo
For pet parents who are worried about what goes into their dog’s shampoo, 4-Legger has the answer to those concerns.
The Lexington, Ky.-based company is launching a line of USDA Certified Organic to Food Grade Shampoos for doggo’s. Each bottle of the shampoo is made without synthetic ingredients and contains an aloe base.
“When I was diagnosed with breast cancer on the day my beloved dog, Henry Clay passed away from cancer linked to environmental toxins, I knew I had to be a voice of change,” Melissa Boland, CEO of 4-Legger, said. “We are so proud to be the first aloe based USDA dog shampoo on the market and have made it much easier for pet parents to select a truly all natural and organic dog shampoo simply looking for the seal on the front of the bottle.”
Five shampoos make up the lineup, which includes:
- Organic lavender dog shampoo, which is made with calendula and St. John’s Wort to soothe sensitive, dry and itchy skin;
- Organic lemongrass dog shampoo, which contains hemp seed oil, organic shea butter and sunflower oil;
- Organic neem with orange essential oil dog shampoo, which helps maintain healthy skin;
- Organic peppermint and tea tree oil dog shampoo, which is formulated for dogs with yeast or bacterial infections; and
- Organic aloe dog shampoo, which combines aloe juice with coconut, shea butter, olive, sunflower oil and jojoba oil to relieve itchy, dry and irritated skin.
Further information on each of the shampoos can be found on 4-Legger’s website.