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Nulo partners with Katie Lee, Tara Lipinski to intro Mix-It Meals

BY DSN STAFF

Nulo is looking to help pet parents dote even more on their furry family members.

The Austin, Texas-based brand announced the launch of its new Mix-It meals, which contain culinary-inspired recipes to help make mealtime both healthy and fun for pets and pet parents, the company said.

The new launch leverages Nulo’s lines of cat and dog food products, so pet parents can now create more than 290 different combinations that mix a variety of its high-meat kibble, freeze-dried raw pouches and bone broth products.

“Most pet parents today are as conscientious about their dog and cats’ nutrition as they are their own,” Michael Landa, founder of Nulo, said. “They’re not only seeking high quality, thoughtfully-sourced food products, but are looking to engage more with their pets at mealtime. Mix-It Meals gives them the opportunity to create exciting dishes that are both healthy and indulgent for their pets.”

To celebrate the launch of these new products, the brand partnered with Food Network star Katie Lee and her dog Gus and gold medal figure skater Tara Lipinski and her dog Dublin.

Both Lee and Lipinski, along with their four-legged friends, will be featured as part of Nulo’s Mix-It Meals campaign.

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Smirnoff’s No.21 vodka is now non-GMO

BY DSN STAFF

On the heels of launching its Fun Percent campaign, Smirnoff announced its No. 21 vodka is now made with non-GMO grains.

To make this exciting announcement, the Norwalk, Conn.-based company partnered with actors Ted Danson and Jenna Fischer to share the news in a new ad that also is an extension of its previous campaign.

“Watching Ted Danson on TV made me want to be a comedy actress, and watching him in the Smirnoff commercials made me want a martini. So, imagine my delight when they asked me to come join him in their latest campaign to help announce that Smirnoff No. 21 Vodka is now non-GMO,” Fischer said. “Working on set with Ted was a dream come true; he really is an American treasure.”

Smirnoff’s No. 21 vodka recipe is now non-GMO, and is offering consumers the same quality without changing its suggested retail price.

“We’ve always prided ourselves on being a quality vodka for everyone, and the decision to go non-GMO with our base vodka without raising the price of our product is another way that we are building on that long-standing brand promise,” Jay Sethi, vice president of Smirnoff at the Diageo North America, said. “By using non-GMO corn for Smirnoff No. 21 Vodka, we’re ensuring that anyone who avoids gluten and GMO ingredients in their everyday life still has the option to enjoy a delicious Smirnoff cocktail.”

To mark the occasion, the brand also is rolling out a new packaging design for the beverage that pays tribute to its heritage, while also integrating a sleek and bold look.

“Smirnoff No. 21 Vodka has a new look, and she’s absolutely gorg,” Queer Eye cast member and Smirnoff Fun Percent campaign star Jonathan Van Ness said. “My life is all about balance, and the new bottle isn’t just stunning, but it’s also inexpensive! The vodka is actually gluten-free and non-GMO, which I live for. Now with Smirnoff, you can say yes to quality ingredients, yes to value and yes to drinking responsibly, honey.”

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Oberto expands Pacific Gold Reserve line

BY DSN STAFF

Oberto is adding several new flavors to its Pacific Gold Reserve collection.

The line, which contains gourmet craft meat snacks, unveiled the latest additions to the line — Jerky Trail Mix, Smoked Sausage Sticks and Cracked Peppercorn Turkey Jerky.

“Pacific Gold Reserve is a high-quality craft meat snacks brand made with the millennial foodie in mind. We believe the new craft jerky will further resonate with Millennials who are seeking more sophisticated and adventurous delicious snacking options packed with high protein,” Tom Hernquist, CEO of Oberto Snacks said. “We are excited for these artfully crafted innovations to attract even more new consumers to our growing category.”

The Jerky Trail Mix contains grass fed turkey, a blend of fruits, nuts, seeds and fair trade certified dark chocolate, and comes in cracked peppercorn turkey jerky with dark chocolate and espresso beans, bourbon glazed beef jerky with cherries and walnuts, and Korean BBQ recipe pork jerky with mango and papaya.

The smoked sausage sticks come in sweet Italian, original smoked recipe and spicy chorizo varieties.

All of the new products do not have any artificial ingredients, preservatives, MSG, nitrates/nitrites or corn syrup, the company said.

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