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Nulo partners with Katie Lee, Tara Lipinski to intro Mix-It Meals

BY DSN STAFF

Nulo is looking to help pet parents dote even more on their furry family members.

The Austin, Texas-based brand announced the launch of its new Mix-It meals, which contain culinary-inspired recipes to help make mealtime both healthy and fun for pets and pet parents, the company said.

The new launch leverages Nulo’s lines of cat and dog food products, so pet parents can now create more than 290 different combinations that mix a variety of its high-meat kibble, freeze-dried raw pouches and bone broth products.

“Most pet parents today are as conscientious about their dog and cats’ nutrition as they are their own,” Michael Landa, founder of Nulo, said. “They’re not only seeking high quality, thoughtfully-sourced food products, but are looking to engage more with their pets at mealtime. Mix-It Meals gives them the opportunity to create exciting dishes that are both healthy and indulgent for their pets.”

To celebrate the launch of these new products, the brand partnered with Food Network star Katie Lee and her dog Gus and gold medal figure skater Tara Lipinski and her dog Dublin.

Both Lee and Lipinski, along with their four-legged friends, will be featured as part of Nulo’s Mix-It Meals campaign.

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