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Natural Light shakes up spiked seltzer game

BY DSN STAFF

Natural Light is looking to make a major wave in the popular spiked seltzer category.

The brand, which is part of the Anheuser-Busch family, is unveiling its new Natural Light Seltzer, a 6% ABV beverage that is available in two fruit flavors — Aloha Beaches and Catalina Lime Mixer.

Aloha Beaches channels mango and peach together while Catalina Lime Mixer contains black cherry and lime flavors, the company said.

“The seltzer category is booming. It’s part of a larger shift in consumption across America and we believe it has tremendous staying power,” Ricardo Marques, the vice president of core and value brands at Anheuser-Busch, said. “We know plenty of Natty Light drinkers are also trying seltzer, so we want to meet that demand by bringing the fun of Natty into that space with an affordable price offering that fits their lifestyle.”

Available in 25-oz. single-serve cans that come in 12 or 24 packs, Natural Light Seltzer can be found on shelves where the brand’s products are currently sold.

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