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Mtn Dew Amp intros drink designed for gamers

BY DSN STAFF

Mtn Dew Amp is giving gamers something to cheer about.

The Purchase, N.Y.-based company announced the launch of its latest beverage — the Mtn Dew Amp Game Fuel.

Designed with ingredients that show an improvement in accuracy and alertness, the drink is vitamin-charged, provides a boost of caffeine and was designed for gamers by gamers, the company said.

“Knowing gaming is an endurance sport, we carefully listened to what players have been asking for when it comes to a beverage,” Erin Chin, senior director of marketing at Mountain Dew, said. “Mtn Dew Amp Game Fuel is the first-ever drink created with gamers in mind. We worked with gamers to truly understand what they are looking for in a beverage when gaming, then applied what we learned to develop the product. We can’t wait to share Mtn Dew Amp Game Fuel with the gaming world come January.”

In addition, Mtn Dew Amp is giving gamers access to various gaming events, leagues and e-sports team. The first in this initiative is the Call of Duty World League, which takes places from Dec. 7 to 9 in Las Vegas.

“Mtn Dew Amp Game Fuel shares our vision for growing the audience for e-sports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online,” Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues, said. “Call of Duty World League looks forward to working closely with the Mtn Dew Amp Game Fuel team to develop the most exciting season in Call of Duty World League history.”

Mtn Dew Amp Game Fuel is available in four flavors — Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike, and Charged Original Dew — which contain a resealable lid. The beverage will hit shelves on Jan. 14, 2019, but is currently available for preorder on Amazon and Walmart.com

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