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Mooala intros strawberry bananamilk

BY DSN STAFF

Mooala fans will soon have a new flavor they can sample.

The Dallas-based company, which produces dairy-free beverages, announced the launch of its new strawberry bananamilk.

“People from all walks of life are embracing a plant-powered lifestyle, and we’re also observing that traditional dairy drinkers’ diets are shifting to incorporate more plant-based alternatives,” Mooala founder and CEO Jeff Richards said. “Our latest innovation — Mooala strawberry bananamilk — features a blissfully sweet flavor profile that fuses real organic strawberries and bananas to give today’s shoppers a delicious, but guilt-free, smoothie base or stand-alone treat packed with nutrition for growing families.”

Crafted from fruits and roasted sunflower seeds, Mooala’s strawberry bananamilk is USDA-certified organic and does not contain any added sugar or preservatives. The beverage also only has 70 calories per serving and is gluten-free, kosher and carrageenan-free, the company said.

Mooala’s strawberry bananamilk will hit the refrigerated aisle at Whole Foods and Albertsons-Safeway stores throughout October before expanding to additional retailers in late 2018 and early 2019.

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Fresh Cravings brings its organic salsa to retail shelves

BY DSN STAFF

FoodStory Brands, the parent company behind Fresh Cravings’ line of refrigerated salsa, announced that its products would now be featured on Publix’s shelves.

The Phoenix-based company’s new line of organic salsas is available in three different heat varieties — restraint style mild, medium and hot — and in either chunky salsa mild or medium heat options, as well. In addition, the brand’s grab-and-go restaurant-style salsa with tortilla chips in mild and medium also are available for purchase.

“When creating Fresh Cravings Organic refrigerated salsa, we held tight to our mission to offer Americans better, healthier foods at affordable prices. We especially wanted to remove the cost barrier so that more people can have access to fresh, organic foods,” said Jay Whitney, president of FoodStory Brands, the company behind Fresh Cravings. “We have seen tremendous success with our core line of Fresh Cravings Salsa, and developing organic recipes was a natural next step. We are absolutely thrilled to be launching Fresh Cravings Organic Salsa with such an esteemed retailer as Publix.”

Each product comes in a 16-oz. size and is made in Southern California with such certified organic ingredients as vine-ripened tomatoes and vegetables that are never cooked or pasteurized, the company said.

Flavors featured in the salsas include chili peppers, jalapeños, onions, cilantro, cumin, oregano and garlic.

Further product information can be found on the company’s website.

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Lunchables, Nintendo’s Super Mario Party join forces

BY DSN STAFF

Lunchables and Nintendo are joining forces to add smiles to shoppers faces.

The companies announced a partnership that celebrates the launch of the Super Mario Party game for the Nintendo Switch system, by adding the characters images to select packaging of Lunchables.

“This partnership with Lunchables is another exciting way for us to expose even more people around the country to the world of Nintendo,” Doug Bowser, Nintendo of America’s senior vice president of sales and marketing, said. “This program is a perfect opportunity to kick off the celebration of Super Mario Party by combining the game’s love for unpredictable fun with Lunchables’ love of letting kids make their own fun with their favorite foods.”

In addition, Lunchables, which is part of the Oscar Mayer portfolio, is giving fans the chance to win special Super Mario Party prize packs during the length of the promotion, which lasts through December.

“We are excited to bring Lunchables and Nintendo — two iconic, kid-favorite brands — together with this promotion,” Greg Guidotti, head of marketing for Oscar Mayer, said. “Lunchables is all about bringing mixed-up fun to lunchtime, making it a perfect fit with the endless multiplayer fun of Super Mario Party.”

Each pack of Super Mario Party branded Lunchables box will contain a unique code that gives fans the chance to win one of 500 such prize packs as a Nintendo Switch, Super Mario Party game, an extra pair of Joy-Con controllers, branded Nintendo Switch carrying case and My Nintendo points in an online sweepstakes.

Further information can be found on either of the company’s websites.

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