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Mondelez announces Shopper Futures participants

BY Lesley Thulin

NEW YORK and TORONTO — Mondelēz International on Monday announced the eight startups selected to participate in its Shopper Futures program, an innovation initiative aimed at transforming the consumer retail experience.

The selected startups will work with major retailers in collaboration with Mondelēz brands to launch in-market pilots over the next 90 days, according to the company. Those collaborations include:

  • Sampler collaborating with Albertsons & Ritz brand, United States;
  • Shelfbucks collaborating with Meijer & Oreo brand, United States;
  • Shelfbucks collaborating with Wakefern & Halls brand, United States;
  • Freckle IoT collaborating with 7-Eleven & Oreo/belVita brands, United States;
  • Strap collaborating with Kum & Go & Trident brand, United States;
  • Turnstyle Solutions collaborating with QuickChek & Swedish Fish brand, United States;
  • Turnstyle Solutions collaborating with Mac’s Convenience Stores (Ontario Division) & Cadbury brand, Canada;
  • Aislelabs collaborating with Metro & Triscuit brand, Canada;
  • Earshot collaborating with 7-Eleven Canada & Dentyne brand, Canada; and
  • Aisle411 collaborating with Halls brand, Canada.

“We’re thrilled to be working with some of the most ambitious entrepreneurs and retailers across North America, to help shape the future of retail both in-store and online,” Kim Yansen, Mondelēz’s director of field shopper marketing, said. “The caliber of participating startups is truly incredible. Through our 90-day collaboration process, we’re looking forward to putting real solutions in market to solve pressing retail challenges and help unlock growth for our retailers and categories."

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Glukos Co. announces Ironman champion brand ambassadors

BY DSN STAFF

PHOENIX — Natural performance energy foods company Glukos announced Monday that it signed Ironman world champions Mary Beth Ellis, Liz Lyles and T.J. Tollakson as its new brand ambassadors. 

Glukos bills itself as a health and effective source of energy for athletes that is “similar to an oral IV.” It contains water, glucose and electrolytes, and is free of high fructose corn syrup, caffeine and artificial sweetener.  

"Training is my life and Glukos provides me with the necessary fuel to keep my body performing at its optimal level,” Ellis, a nine-time Ironman champion and the former American record holder at Ironman distance, said. “I'm pretty picky about what I put into my body, and the simplicity of Glukos was exciting to me, including that ‘good’ sugar glucose that is so easy to process and so fast to help me during a workout.”

Born in Omaha, Neb., Lyles is a two-time Ironman champion and was named a "rookie pro" at the 2012 Ironman Wisconsin, the company said.

"Glukos is an incredible product that immediately caught my eye because of the simple and effective ingredients that provided my body with the necessary fuel to perform at an elite level," Lyles said.

"Juggling training, fatherhood and business ownership is difficult, but knowing I have a product as effective as Glukos during my limited training sessions provides me the confidence to compete with the best athletes in the world," Tollakson, a two-time Ironman Champion, added.

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PepsiCo taps Sweetmyx for two drinks

BY Lesley Thulin

SAN DIEGO — Senomyx, the maker of Sweetmyx, a flavor enhancer that enhances the sweetness of drinks with less sugar, last week announced that PepsiCo would be using Sweetmyx S617 in two drinks.

PepsiCo will use reformulated concentrates in Manzanita Sol and Mug Root Beer in two U.S. test markets, according to John Poyhonen, president and CEO of Senomyx.

"In August, Senomyx earned a commercial milestone from PepsiCo for the first sale of a concentrate using Sweetmyx S617,” Poyhonen said.

PepsiCo now has exclusive rights to use new flavor ingredients and natural high intensity sweeteners worldwide in non-alcoholic beverages, and Firmenich has exclusive rights to use Sweetmyx S617 in new flavor ingredients for food product categories and alcoholic beverages until March 2018, according to the company.

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