Mondelez announces Shopper Futures participants

NEW YORK and TORONTO — Mondelēz International on Monday announced the eight startups selected to participate in its Shopper Futures program, an innovation initiative aimed at transforming the consumer retail experience.

The selected startups will work with major retailers in collaboration with Mondelēz brands to launch in-market pilots over the next 90 days, according to the company. Those collaborations include:

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  Sampler collaborating with Albertsons & Ritz brand, United States;


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  Shelfbucks collaborating with Meijer & Oreo brand, United States;


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  Shelfbucks collaborating with Wakefern & Halls brand, United States;


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  Freckle IoT collaborating with 7-Eleven & Oreo/belVita brands, United States;


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  Strap collaborating with Kum & Go & Trident brand, United States;


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  Turnstyle Solutions collaborating with QuickChek & Swedish Fish brand, United States;


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  Turnstyle Solutions collaborating with Mac’s Convenience Stores (Ontario Division) & Cadbury brand, Canada;


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  Aislelabs collaborating with Metro & Triscuit brand, Canada;


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  Earshot collaborating with 7-Eleven Canada & Dentyne brand, Canada; and


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  Aisle411 collaborating with Halls brand, Canada.

“We’re thrilled to be working with some of the most ambitious entrepreneurs and retailers across North America, to help shape the future of retail both in-store and online,” Kim Yansen, Mondelēz’s director of field shopper marketing, said. “The caliber of participating startups is truly incredible. Through our 90-day collaboration process, we’re looking forward to putting real solutions in market to solve pressing retail challenges and help unlock growth for our retailers and categories."