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M&M’s packs on the scares with Halloween campaign

BY DSN STAFF

Fans of M&M’s can get in the Halloween spirit with the brand’s newest campaign for the holiday — it’s first in 11 years.

In a new 15 second spot titled “Ghosted”, which was created by BBDO New York, Red and Yellow depart the aftermath of a Halloween party seemingly unscathed. Red shares how pleased he is to have made it through another holiday without being eaten and Yellow agrees but looks slightly ghostlier than his friend. At the end of the spot, consumers see that Yellow did not survive and floats away with a bite taken out of his back, the company said.

“M&M’S are synonymous with Halloween and for years we’ve heard from our fans how much they enjoy our Halloween commercials. This year, we wanted to create a new spot to continue that excitement around the holiday and surprise our fans in a colorful new way that brings humor to one of the scariest nights of the year by sharing a comedic, M&M’S take on the classic ghost story,” Allison Miazga-Bedrick, senior brand director of the M&M’S Brand, said. “We hope our fans enjoy this new commercial as much as they enjoy M&M’S on Halloween.”

In addition to a new commercial, the Hackettstown, N.J.-based company created new Halloween-themed print ads that will run throughout the spooky season.

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Muuna’s cottage cheese joins growing pumpkin trend

BY DSN STAFF

Fall means only one thing these days — everything is pumpkin flavored.

Muuna, a brand focused on changing the way consumers think about cottage cheese, is embracing the season by unveiling its new pumpkin and spice flavored product.

Containing a blend of real pumpkin puree and pumpkin spice seasoning, the product channels the flavors of a pumpkin cheesecake, the company said.

“There is a large demand for pumpkin spice product, and we are thrilled to debut a Pumpkin & Spice first in the cottage cheese category,” Gerard Meyer, CEO of Muuna said.

Each pack of Muuna’s pumpkin and spice cottage cheese contains 8 g of sugar, 17 g of protein, probiotics and potassium, the company said.

The product is currently hitting select retailers throughout the nation. To find a location selling Muuna’s products, shoppers can use a store locator featured on the company’s website.

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Taco Bell adds spice with limited-edition tortilla chips

BY DSN STAFF

After introducing its infamous sauce packets in tortilla chip form, Taco Bell has unveiled its latest innovation to hit retail shelves.

The Irvine, Calif.-based company’s new Diablo tortilla chips feature the flavors of its Diablo sauce packets, which contain a kick of hot peppers and lime.

To separate the offering from those already found on the chip shelves, Taco Bell’s tortilla chips are colored black with natural vegetable juice, and also vegan, kosher and gluten-free.

“Our iconic sauce packets were our original inspiration for how to give fans a new way to access a taste of Taco Bell at retail,” said Marisa Thalberg, Chief Global Brand Officer, Taco Bell Corp. “The new Diablo Tortilla Chips build from that inspiration, letting us serve up our hottest chip yet that’s completely unique to Taco Bell, from its dark and smoky packaging with saucy wisdoms, to the flavor of the chip itself.”

The limited-edition Diablo tortilla chips will be sold in 3.5-oz. bags throughout October at 7-Eleven before expanding to additional grocery and convenience stores in November.

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