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Method brings new meaning to cleaning

BY DSN STAFF

Method is ushering in a new era of clean.

The San Francisco-based company, known for its planet-friendly home and personal care products, has unveiled a new campaign.

Titled “There’s Good Inside,” the movement highlights the positives of the brand’s products and its soap factory in Chicago. Music from The Proclaimers brings the campaign to life, which centers around the notion of most people not believing that cleaning can be fun, creative and connected to consumers values, the company said.

“When people think of method, they often think of our beautiful designs and wonderful fragrances, but there’s so much more depth to the brand,” Doug Piwinski, method’s global chief marketing officer, said. “This campaign is meant to draw attention to the beauty of what’s inside our bottles–not only how our products are made and who makes them–but ultimately how we are connected to the homes and people who use and love method. We’re reminding everyone we can all be planet, people and pet-friendly, and look good doing so.”

The brand looked to creative agency Mekanism and its employees to play a starring role in the campaign, which takes place inside the company’s factory. Known as the South Side Soapbox, the location is the first-ever LEED Platinum Certified manufacturing plant, the company said.

“We built an idea that’s about doing good together. To show that ‘clean’ doesn’t have to be all about elbow grease and sparkly white floor — it’s individual personalities, bold colors, vibrant factory workers, and a ’90s track we all know and love,” Laura Wimer, creative director of Mekanism, said. “Method’s “there’s good inside” campaign showcases how we clean isn’t just a reaction to a mess. There’s a why to it—whether we’re cleaning for loved ones, pets, a passion, or ourselves, we all aim to make the world a little bit better.”

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Squeasy Gear, RaZbaby win DSN/ECRM Buyers’ Choice Awards

BY DSN STAFF

Squeasy Gear won the Drug Store News/ECRM Buyers Choice award for its Squeasy Snacker silicone reusable food pouch during ECRM’s recent Baby & Infant EPPS held in Miami. RaZbaby Innovative Baby Products was the finalist for its RaZbaby Keep-it-Kleen Pacifier.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

“The winners of this year’s Baby & Infant Buyers Choice awards are clear examples of the product innovation that buyers are seeking,” said Melinda Young, senior vice president of general merchandise at ECRM. “Both have developed products around convenience and safety, two key needs of all parents.”

Officials at Paso Robles, Calif.-based Squeasy Gear said they are dedicated to creating innovative and useful products that will improve the lives of families everywhere. Their product line includes silicone reusable food pouches and a whiteboard lunch bag, that is insulated for packing lunches and snacks on- the- go, but also allows kids and parents to get creative with drawings and messages while out and about.

The Squeasy Snacker reusable food pouch was designed to provide easy feeding on-the-go. It is the only food pouch that offers the patented 2-in-1 No Spill Insert for no spill or free flow. Users simply fill the unit with such blends of freshly pureed food or ready-made favorites like as applesauce and yogurt. It also works great with water, milk and juice.

RaZbaby Innovative Baby Products was founded in 2002 by two sisters, Lidia and Aida Viana. The company offers a variety of pacifiers, teethers and other baby products featuring distinct and innovative designs.

While developing their namesake RaZberry teether, the Vianas began contemplating ways to improve the vastly outdated traditional pacifier design to make it cleaner and safer. The resulting Keep-it-Kleen pacifier is the only pacifier that closes instantly when dropped, keeping the nipple clean and babies safe from germs. It’s available in a variety of different designs from cartoon animals and flowers to sports themes.

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Kashi unveils cereal line co-created by kids

BY DSN STAFF

Kashi’s new line of cereals was created for kids, by kids.

The Solana Beach, Calif.-based company introduced consumers to its new Kashi by Kids collection, which passionate Gen Z leaders — known as the Kashi Crew — helped bring to life.

The flavorful, organic cereals contain such shapes as swirls and filled pillows, flavors of honey and berry and superfood ingredients including chickpeas and lentils. Coming in three varieties, the complete collection features:

  • Kashi by Kids Berry Crumble, which contains purple corn puffs, and apple and strawberry flavor-filled pillows made with chickpeas;
  • Kashi by Kids Honey Cinnamon, which has honey, cinnamon, red lentils, and apples; and
  • Kashi by Kids Cocoa Crisp, which features cocoa bites made with chickpeas and filled pillow made with Fair Trade certified cocoa.

“Phil and Gayle Tauber founded Kashi more than 30 years ago after recognizing the need to transform the American diet and show people the good that real food can do,” Jeanne Wilson, associate director of brand marketing at Kashi, said. “At Kashi, we strive to maintain that inventor’s mindset and set out to do the same in our first kids’ products, channeling the creativity and knowledge of kids themselves and combining unexpected ingredients like red lentils and purple corn with nature’s delicious flavors such as honey and cinnamon. The end result is an awesome line of organic cereals with superfood ingredients that parents and kids can feel good about.”

Each of the new cereals is Non-GMO Project Verified, includes at least 18 g of whole grains, 3g of fiber and 8 g of sugar or less per serving, the company said.

The cereals are now available for purchase at grocers and natural food retailers nationwide. Further information on the collection can be found on the company’s website or social media channels.

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