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Mattel unveils ‘Jersey Shore Family Vacation’ board game

BY DSN STAFF

Fans who can’t get enough of MTV’s “Jersey Shore” can now do more than simply watch reruns.

Mattel, in a designed partnership with Viacom Nickelodeon Consumer Products, unveiled its new ‘Jersey Shore Family Vacation’ board game, which engages players with trivia based on iconic moments and sayings from the series.

“At Mattel, we are always looking for culturally relevant trends and fan-favorites, such as Jersey Shore, to inspire our games and bring to life an engaging play experience,” Ray Adler, senior director of global games at Mattel, said. “The game is the perfect gift for any fan this holiday season and is sure to bring laughs, and maybe some drama, just like the show.”

The game, designed for those 18 years old and older, references situations and such phrases from the show as “Ron Ron Juice” and “Sunday Dinner,” with bonus points when the “Gym,” “Tan,” and “Laundry” triumvirate is completed, the company said.

“’Jersey Shore Family Vacation’ hit the cultural zeitgeist again when it returned to MTV, and we worked with Mattel to create a game that captured the iconic moments and big personalities from the show,” Jen Caveza, senior vice president of toys at Viacom Nickelodeon Consumer Products, said. “This game is a great way for fans to play along with the Jersey Shore crew in their own home.”

The “Jersey Shore Family Vacation” board game is currently available on Amazon for the suggested retail price of $19.99.

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Lakeview Farms acquires Tribe Mediterranean Foods

BY DSN STAFF

Lakeview Farms, the parent company behind Luisa’s, Salads of the Sea, Sea Gold and Senor Rico among others, announced a new addition to its portfolio.

The Delphos, Ohio-based company is acquiring Tribe Mediterranean Foods.

“We are excited to welcome Tribe and its employees to our Lakeview Farms organization,” Tom Davis, chief executive officer of Lakeview Farms, said. “Tribe brings an impressive product portfolio, deep talent and industry expertise, a state-of-the-art manufacturing facility and a strong plan for growth. We look forward to continuing to build our business through innovation, world-class manufacturing, and distribution.”

Based in Taunton, Mass., Tribe Mediterranean creates preservative-free prepared hummus products that are plant-based, kosher-certified, vegan-friendly and do not contain any GMO ingredients.

Tribe’s hummus products also do not contain artificial preservatives, no cholesterol or hydrogenated oils, and are created without the use of high-fructose corn syrup.

“Lakeview is committed to supporting the next phase of Tribe’s growth strategy, presenting an array of synergies and capabilities to enhance our ability to compete in this fast-moving, exciting category,” John McGuckin, Tribe Mediterranean Foods’ chief executive officer, said. “This is a great opportunity for us, and we look forward to building the Tribe brand with innovative new products and driving category growth.”

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Philadelphia Dips creates a Double Diptector

BY DSN STAFF

This holiday season, Philadelphia Dips wants to stop those double dippers in the act.

The brand, known for its cream cheese spreads, unveiled the Double Diptector, a device made up of a smart chip and dip bowl that pairs with the Double Diptector app. The tool catches double dippers in the act and alerts the app user with a loud alarm when the double dipping occurs.

“Holiday parties and gatherings are the perfect time to serve our new Philadelphia Dips. However, we know it’s also a time when double dippers are rampant,” said Megan Magnuson, associate marketing director at Philadelphia. “That’s why we created the Philadelphia Dips Double Diptector. It will alert partygoers of double dippers, so they can protect their delicious Philadelphia Dips and avoid double dipping mishaps.”

Those interested in purchasing the product can enter an eBay auction until Dec. 15, with all proceeds collected benefitting Feeding America, the company said.

Philadelphia Dips flavors include jalapeño cheddar, southwest style with black bean and corn, and buffalo style with celery. The products, found in the refrigerated aisle at retailers nationwide, carry a suggested retail price of $3.99.

The brand, which is part of the Kraft Heinz portfolio, also is encouraging consumers to weigh in on the double-dipping debate by using the #DoubleDiptected hashtag on Twitter, Instagram and Facebook.

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