Mattel unveils ‘Jersey Shore Family Vacation’ board game
Fans who can’t get enough of MTV’s “Jersey Shore” can now do more than simply watch reruns.
Mattel, in a designed partnership with Viacom Nickelodeon Consumer Products, unveiled its new ‘Jersey Shore Family Vacation’ board game, which engages players with trivia based on iconic moments and sayings from the series.
“At Mattel, we are always looking for culturally relevant trends and fan-favorites, such as Jersey Shore, to inspire our games and bring to life an engaging play experience,” Ray Adler, senior director of global games at Mattel, said. “The game is the perfect gift for any fan this holiday season and is sure to bring laughs, and maybe some drama, just like the show.”
The game, designed for those 18 years old and older, references situations and such phrases from the show as “Ron Ron Juice” and “Sunday Dinner,” with bonus points when the “Gym,” “Tan,” and “Laundry” triumvirate is completed, the company said.
“’Jersey Shore Family Vacation’ hit the cultural zeitgeist again when it returned to MTV, and we worked with Mattel to create a game that captured the iconic moments and big personalities from the show,” Jen Caveza, senior vice president of toys at Viacom Nickelodeon Consumer Products, said. “This game is a great way for fans to play along with the Jersey Shore crew in their own home.”
The “Jersey Shore Family Vacation” board game is currently available on Amazon for the suggested retail price of $19.99.
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