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Magnum Ice Cream bars go non-dairy, vegan

BY DSN STAFF

Those looking for dairy-free or vegan options when it comes to ice cream now have a new array of products to choose from.

Magnum Ice Cream, which is part of the Unilever portfolio of brands, announced the launch of its new non-dairy frozen dessert bars in the United States.

The Englewood Cliffs, N.J.-based company’s new Magnum Non-Dairy frozen bars are available in two varieties — classic and almond — and are plant-based as well.

“This week we’re thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans,” Leslie Miller, the marketing director of ice cream at Unilever, said.

In addition, the bars are certified vegan by Vegan Action, created with cocoa beans from Rainforest Alliance Certified farms, contain a vanilla base, and are made with a blend of coconut oil and pea protein as an alternative to dairy, the company said.

Magnum’s non-dairy bars, which come in a green package with a gold leaf design, are now available for purchase in the non-dairy frozen and ice cream aisles of grocery stores and mass retailers nationwide for the suggested retail price of $4.99-to-$5.49.

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