Leo Messi, Mohamed Salah front Pepsi campaign
Pepsi is going all in with two of the biggest names in football.
The Purchase, N.Y.-based company unveiled its new global football campaign, #ForTheLoveOfIt, which celebrates the brand’s ongoing partnership with the UEFA Champions League, and stars Leo Messi and Mohamed Salah.
“It was a lot of fun to film this year’s commercial with Pepsi — it’s a concept with fun and football skills at the heart of it,” Leo Messi said. “I hope this year’s campaign continues to encourage football fans to embrace their passion and love of the game.”
The ad sees the two athletes engage in a game of technique as they both go head-to-head for the last can of Pepsi, the company said.
“I’m very happy to see the partnership with Pepsi turn global, and I’m excited for what lies ahead,” Mohamed Salah said.
In addition to the commercial, Pepsi will also roll out design-led packaging, out of home and in-store point of sale across its Pepsi and Pepsi Black / Max beverages. Some behind-the-scenes footage of Messi and Salah shooting the spot also will be making its way to the brand’s social channels.
“Year-on-year, Pepsi goes all in to entertain football fans and showcase the game’s heroes in surprising and unexpected ways,” Natalia Filippociants, the vice president of Marketing, Global Beverages at PepsiCo said. “The new FOR THE LOVE OF IT platform is our rallying cry and connects all we do. As a brand we have authentically loved and harnessed our fans’ passion for football for decades. This year’s campaign realizes fans love for the unexpected in the game; and brings together the sport, players and beverage people all around the world love.”
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