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Kellogg’s adds berries to Froot Loops

BY Gisselle Gaitan

Fans of Froot Loops are in for a berry-flavored treat.

The Kellogg’s-owned brand announced that for the first time in 10 years, it would be introducing a new flavor to the product line.

Featuring a new taste and shape, the Wild Berry Froot Loops contain a purple star and mix of blue, red and green loops.

“Our colorful loops are both beloved and iconic, and now fans will have a new way to do ‘Whatever Froots their Loops’ throughout the day,” Teresa Lindsey-Houston, senior marketing director for Kellogg’s Morning Foods, said. “New Kellogg’s Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it’s opened.”

The cereal’s balance of tangy and sweet berry flavors gives way to a fruity flavor that offers consumers a colorful experience, the company said. In addition, the Battle Creek, Mich.-based brand will be offering consumers various ways to express “Whatever Froots Your Loops” with a fashion capsule collection set to debut later in the summer.

Kellogg’s Wild Berry Froot Loops will be available nationwide at all major retailers and grocery stores for the suggested retail prices of $4.69 and $5.79.

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