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Kellogg’s adds berries to Froot Loops

BY Gisselle Gaitan

Fans of Froot Loops are in for a berry-flavored treat.

The Kellogg’s-owned brand announced that for the first time in 10 years, it would be introducing a new flavor to the product line.

Featuring a new taste and shape, the Wild Berry Froot Loops contain a purple star and mix of blue, red and green loops.

“Our colorful loops are both beloved and iconic, and now fans will have a new way to do ‘Whatever Froots their Loops’ throughout the day,” Teresa Lindsey-Houston, senior marketing director for Kellogg’s Morning Foods, said. “New Kellogg’s Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it’s opened.”

The cereal’s balance of tangy and sweet berry flavors gives way to a fruity flavor that offers consumers a colorful experience, the company said. In addition, the Battle Creek, Mich.-based brand will be offering consumers various ways to express “Whatever Froots Your Loops” with a fashion capsule collection set to debut later in the summer.

Kellogg’s Wild Berry Froot Loops will be available nationwide at all major retailers and grocery stores for the suggested retail prices of $4.69 and $5.79.

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George Dickel Tennessee Whisky, Tabasco create major heat

BY DSN STAFF

George Dickel Tennessee Whisky and the Tabasco brand are joining forces to bring a whole new level of heat to the condiment aisle.

The new George Dickel Tabasco Brand Barrel Finish is created in barrels used to age tabasco peppers for three years that have also been rested in whiskey for 30 days. This allows the spice and flavors imparted on the wood from the peppers to influence the flavors. The final step in creating the spice involves distilling the brand’s pepper sauce and blending it together with the whiskey.

“George Dickel Tennessee Whisky and Tabasco are two of the most iconic brands the South has to offer for a reason — the craftsmanship that goes into creating these products is the real deal,” Jeff Parrott, director of American Whisk(e)y Development at Diageo, said. “Both brands have such a rich history, and we’re proud to collaborate with our friends at McIlhenny Company to marry their unique flavor with our quality Tennessee whiskey.”

George Dickel Tabasco Brand Barrel Finish carries a suggested retail price of $24.99 for a 750-ml. bottle, and also comes in a 50-ml and 1-liter size. The product carries a 35% alcohol by volume and will hit shelves nationwide during May.

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Henkel announces acquisition of JemPak

BY DSN STAFF

Henkel has announced that it an agreement with the Toronto Stock Exchange-listed company, Acasta Enterprises has been reached in the acquisition of JemPak.

The Düsseldorf-based company will pay $118 million Canadian dollars, which equals to €77 million, for the company on a cash free and debt free basis.

JemPak reported sales of around $90 million Canadian dollars in fiscal 2017 and currently contains around 140 employees.

Based in Concord, Canada, the company focuses on the laundry and home care circuit, by offering products in such categories as automatic dishwashing, laundry caps and fabric finishers.

“This acquisition complements and strengthens our existing laundry and home care portfolio in North America. We will further expand our No. 2 market position in this attractive market and will strengthen our leading position in the retailer brands category in North America,” Bruno Piacenza, executive vice president and responsible for Henkel’s Laundry and Home Care business, said.

The transaction is subject to customary closing conditions and is expected to close on or about May 31.

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