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Kellogg’s unveils Cheez-It, Pringles, and Rice Krispies Treats innovations

BY DSN STAFF

Kellogg’s is expanding the offerings of its Cheez-It, Pringles and Rice Krispies Treats brands.

The Battle Creek, Mich.-based company unveiled its latest product additions, which include:

  • Cheez-It Snap’d, a thin and crispy snack made with cheese both inside and out. It will feature double cheese, cheddar sour cream and onion, white cheddar and bacon, and jalapeño jack flavors;
  • Pringles Wavy adds a thick texture to the chips and features flavors inspired by grilling — fire roasted jalapeño, classic salted, sweet and tangy BBQ, and Applewood smoked bacon; and
  • Rice Krispies Treats Snap Crackle Poppers are chewy, bite-sized Rice Krispies Treats coated in a smooth topping. Available flavors will include chocolatey, vanilla crème and cookies ‘n’ crème.

“Snacking culture continues to evolve and is an industry ripe with innovation and momentum,”  Yuvraj Arora, senior vice president of marketing at Kellogg’s U.S. Snacks division, said. “We’re committed to meeting hungry consumers’ demands and delivering new experiences with our snacks. Each of these snacks are munchable, flavorful, shareable and perfect for everything from family game night to a relaxing evening of streaming your favorite TV show.”

The new offerings will hit store shelves in January 2019.

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Mtn Dew Amp intros drink designed for gamers

BY DSN STAFF

Mtn Dew Amp is giving gamers something to cheer about.

The Purchase, N.Y.-based company announced the launch of its latest beverage — the Mtn Dew Amp Game Fuel.

Designed with ingredients that show an improvement in accuracy and alertness, the drink is vitamin-charged, provides a boost of caffeine and was designed for gamers by gamers, the company said.

“Knowing gaming is an endurance sport, we carefully listened to what players have been asking for when it comes to a beverage,” Erin Chin, senior director of marketing at Mountain Dew, said. “Mtn Dew Amp Game Fuel is the first-ever drink created with gamers in mind. We worked with gamers to truly understand what they are looking for in a beverage when gaming, then applied what we learned to develop the product. We can’t wait to share Mtn Dew Amp Game Fuel with the gaming world come January.”

In addition, Mtn Dew Amp is giving gamers access to various gaming events, leagues and e-sports team. The first in this initiative is the Call of Duty World League, which takes places from Dec. 7 to 9 in Las Vegas.

“Mtn Dew Amp Game Fuel shares our vision for growing the audience for e-sports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online,” Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues, said. “Call of Duty World League looks forward to working closely with the Mtn Dew Amp Game Fuel team to develop the most exciting season in Call of Duty World League history.”

Mtn Dew Amp Game Fuel is available in four flavors — Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike, and Charged Original Dew — which contain a resealable lid. The beverage will hit shelves on Jan. 14, 2019, but is currently available for preorder on Amazon and Walmart.com

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Hiland Dairy adds custard flavor for the holiday season

BY DSN STAFF

Hiland Dairy is getting into the holiday spirit by unveiling its latest addition for the season.

The Springfield, Mo.-based company announced that it will launch a custard flavor, which is made from milk, eggs and sugar, then combined and slowly heated until it has thickened.

“We are excited to bring this holiday favorite to all of our markets,” Rick Beaman, vice president of Hiland Dairy said. “And we’re willing to bet that fans of both our eggnog and the custard will disagree as to which is the best, so we are launching a fun consumer contest during December on our Facebook page to let the votes determine the favorite.”

Unlike the brand’s eggnog, which is made with cream, eggs and nutmeg, the custard has a taste that consumers have often compared the melted ice cream, the company said.

Hiland Dairy Custard is available for purchase wherever the brand’s products are currently sold, for the suggested retail price of $2.79.

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