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Kashi unveils cereal line co-created by kids

BY DSN STAFF

Kashi’s new line of cereals was created for kids, by kids.

The Solana Beach, Calif.-based company introduced consumers to its new Kashi by Kids collection, which passionate Gen Z leaders — known as the Kashi Crew — helped bring to life.

The flavorful, organic cereals contain such shapes as swirls and filled pillows, flavors of honey and berry and superfood ingredients including chickpeas and lentils. Coming in three varieties, the complete collection features:

  • Kashi by Kids Berry Crumble, which contains purple corn puffs, and apple and strawberry flavor-filled pillows made with chickpeas;
  • Kashi by Kids Honey Cinnamon, which has honey, cinnamon, red lentils, and apples; and
  • Kashi by Kids Cocoa Crisp, which features cocoa bites made with chickpeas and filled pillow made with Fair Trade certified cocoa.

“Phil and Gayle Tauber founded Kashi more than 30 years ago after recognizing the need to transform the American diet and show people the good that real food can do,” Jeanne Wilson, associate director of brand marketing at Kashi, said. “At Kashi, we strive to maintain that inventor’s mindset and set out to do the same in our first kids’ products, channeling the creativity and knowledge of kids themselves and combining unexpected ingredients like red lentils and purple corn with nature’s delicious flavors such as honey and cinnamon. The end result is an awesome line of organic cereals with superfood ingredients that parents and kids can feel good about.”

Each of the new cereals is Non-GMO Project Verified, includes at least 18 g of whole grains, 3g of fiber and 8 g of sugar or less per serving, the company said.

The cereals are now available for purchase at grocers and natural food retailers nationwide. Further information on the collection can be found on the company’s website or social media channels.

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Milky Way gets fudgey for a limited time

BY DSN STAFF

Fans of Milky Ways and fudge are about to have their worlds collide.

The brand, which is part of the Mars Wrigley Confectionery family, unveiled its first new innovation in eight years — the Milky Way Fudge.

Coming in share size and mini stand up pouch options, the chocolatey treat features a combination of fudge nougat, caramel and milk chocolate.

The limited-edition treat is currently available for purchase and can be found throughout the end of 2019.

Those interested in finding the Milky Way Fudge can find it at convenience stores, drug mass and value locations, where the share size bars retail for $1.99 and the stand-up pouches are $2.99.

Further information on the product can be found on the company’s website and social media channels.

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Fresh Cravings adds grab-and-go tortilla chips, salsa to lineup

BY DSN STAFF

Snacking on chips and salsa while on-the-go is now a possibility, thanks to Fresh Cravings’ latest launch.

The Phoenix-based company unveiled its new salsa and tortilla chips snack packs, which are made with vine-ripened tomatoes, vegetables, peppers and spices.

Coming in two options — restaurant style and in mild heat — the packs can be found in the produce section of Walmart stores.

“We continuously hear from our customers that they want healthier, more affordable snacking solutions for their families,” Jay Whitney, President of FoodStory Brands, the company behind Fresh Cravings, said. “We developed this Fresh Cravings salsa and tortilla chips combo to help parents find a fun, and more nourishing snack for their kids and for themselves.”

Each pack retails for $1.78 each, and for a limited time the company will be running an Ibotta promotion on Walmart where consumers can earn up to $2.00 of when purchasing a combination of the company’s salsa tubs and salsa and tortilla chips.

Further information on the promotion or the company’s products can be found on its website.

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