Kashi unveils cereal line co-created by kids


Kashi’s new line of cereals was created for kids, by kids.

The Solana Beach, Calif.-based company introduced consumers to its new Kashi by Kids collection, which passionate Gen Z leaders — known as the Kashi Crew — helped bring to life.

The flavorful, organic cereals contain such shapes as swirls and filled pillows, flavors of honey and berry and superfood ingredients including chickpeas and lentils. Coming in three varieties, the complete collection features:

  • Kashi by Kids Berry Crumble, which contains purple corn puffs, and apple and strawberry flavor-filled pillows made with chickpeas;
  • Kashi by Kids Honey Cinnamon, which has honey, cinnamon, red lentils, and apples; and
  • Kashi by Kids Cocoa Crisp, which features cocoa bites made with chickpeas and filled pillow made with Fair Trade certified cocoa.

“Phil and Gayle Tauber founded Kashi more than 30 years ago after recognizing the need to transform the American diet and show people the good that real food can do,” Jeanne Wilson, associate director of brand marketing at Kashi, said. “At Kashi, we strive to maintain that inventor’s mindset and set out to do the same in our first kids’ products, channeling the creativity and knowledge of kids themselves and combining unexpected ingredients like red lentils and purple corn with nature’s delicious flavors such as honey and cinnamon. The end result is an awesome line of organic cereals with superfood ingredients that parents and kids can feel good about.”

Each of the new cereals is Non-GMO Project Verified, includes at least 18 g of whole grains, 3g of fiber and 8 g of sugar or less per serving, the company said.

The cereals are now available for purchase at grocers and natural food retailers nationwide. Further information on the collection can be found on the company’s website or social media channels.


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