Julie’s Organic celebrates anniversary with limited-edition boxes
Julie’s Organic, the maker of organic frozen desserts, is celebrating its 20th anniversary with a limited-edition box design and a slew of giveaways for consumers.
The Eugene, Ore.-based company, which first debuted in 1998, is celebrating the milestone by unveiling the Julie’s Vanilla Ice Cream Sandwich’s new commemorative packaging. It features high-resolution photography and purple and gold elements, that highlight the brand’s products.
“Our fans seek out Julie’s because they know that our products don’t force them to choose between clean ingredients and great taste. They know that with Julie’s they can have a treat made with clean and simple ingredients, and without the things, they’re trying to avoid, like high fructose corn syrup, carrageenan, and artificial sweeteners,” Michelle Hunt, vice president of marketing at Julie’s Organic, said. “We are grateful to our fans for 20 years of support.”
In addition, the company also is inviting fans to celebrate their birthdays with giveaways that will be hosted on Facebook and Instagram pages, throughout the summer. Prizes include free ice cream, limited-edition enamel pins and exclusive gear.
Julie’s Organic products are certified organic, come from cows not treated with the artificial growth hormone rBST or antibiotics, and contain no artificial ingredients or high-fructose corn syrup.
Products from the brand are available at such natural, conventional and specialty grocers as Whole Foods, Sprouts and Kroger, with prices ranging between $4.99 to $7.99.
San Juan Seltzer dives into the spiked seltzer game
San Juan Seltzer is now jumping in to the game by releasing a line of craft spiked seltzer.
The Seattle-based company announced the release of its first small-batch, Northwest-brewed beverage to hit the market.
“My family has been coming to the San Juan Islands for generations. It’s a very special place for us and I wanted this beverage to reflect the lifestyle here. That means natural, clean and 100% Pacific Northwest fun,” Kathy Enger, found of San Juan Seltzer, said. “Our spiked seltzers are the perfect light and refreshing alcoholic beverage for sipping every day, at parties, while out boating and at summer get-togethers, and brings a little bit of the San Juan Islands to any season and occasion. I cannot wait to see my friends and others enjoying San Juan Seltzer throughout the summer, tailgating with it during the fall football season and sipping it over the holidays!”
Each can of the product contains 85 calories, zero sugar and carbs, 4.2% ABV, and comes in Huckleberry, Fuji apple, raspberry-cran and pure flavors.
“In all my years in the beverage industry, I have never tasted a cleaner, more refreshing spiked beverage. It reminds me of a perfectly pure, vodka soda taste profile that we’re so excited and proud to share with locals,” Ron Lloyd, CEO of San Juan Seltzer, said. “Katy had a clear vision for creating a beverage that was spirited, tasted excellent and didn’t weigh you down. We’re thrilled to be debuting all four of those flavors now at Schooner Brewing!”
San Juan’s spiked seltzer will be available on tap at the Schooner Brewing Beer Hall in SoDo in Seattle and will hit select western retailers by the 4th of July.
Fiji Water, Olympian Allyson Felix partner on campaign
After announcing its dive into the sports world by unveiling a new sports cap, Fiji Water also revealed that it will partner with Olympian Allyson Felix on a campaign.
The Fiji Water Sports Cap campaign features Felix — the most decorated Olympian in track and field history — dominating the concrete path and reaching for the brand’s sports bottle cap to recharge and replenish.
“Allyson Felix is constantly pushing the limits both on and off the track,” Clarence Chia, vice president of marketing at Fiji Water, said. “Her accomplishments are impressive and inspiring to many Fiji Water fans, making her an ideal star in our new sports cap bottle TV campaign.”
In addition to the television spots, the Los Angeles-based company will support the campaign through print advertising in such publications as Runner’s World, Women’s Health and ESPN Magazine. Digital space with digital ads, social media, influencer marketing, in-store promotions, public relations and event marketing efforts also will be implemented.
“This evolves our Fiji ‘Water Story’ campaign to also celebrate the consumer’s part in this incredible tale that began with a drop of rain over a pristine island,” Darren Moran, the chief creative officer of Fiji Water’s in-house team, the Wonderful Agency, said. “Everyone gets a chance to write their own chapter. How memorable a chapter is up to you.”
Fiji Water’s sports cap bottle is now available for purchase on its home delivery website and retail stores nationwide for the suggested price of $2.29 per bottle.