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Jif unveils Power Ups snack with the help of Neil Patrick Harris

BY DSN STAFF

Jif is looking to help navigate the trickiness of snack time by unveiling its new creation, Power Ups — with the help of actor Neil Patrick Harris.

The snack comes in two different varieties — chewy bars and creamy clusters — that are made with peanuts, contain 6 g of protein per serving and do not contain high fructose corn syrup.

Jif’s Power Ups chewy granola bars come in creamy peanut butter, chocolate flavored, salted caramel flavored, strawberry and banana options; while the creamy clusters come in creamy peanut butter, apple cinnamon and strawberry flavors.

“We created Jif Power Ups to provide a wholesome snack choice that parents and kids can agree on for its flavor and ingredients – a delicious snack while at home and on-the-go,” Tina Floyd, senior vice president and general manager of consumer foods at J.M. Smucker, said.

Neil Patrick Harris will help the Orville, Ohio-based company launch the snack with a live-streamed comedy show titled, The Parenting Struggle Is Real…FUNNY! Harris will reenact real-life, user-submitted parenting stories with the help of other comedic parents.

“Parenting is a hilarious adventure full of plenty of struggles, especially when it comes to snack-time,” Harris said. “As the father of 7-year-old-twins, I get it. Jif peanut butter is a snack time staple in the Burtka-Harris house, and now so are Jif Power Ups – a win/win solution with a taste my kids love and the nutritional value we feel good about.”

The first installment of the series will stream on Jif’s Facebook page at 6:30 pm ET. Power Ups snacks are now available for purchase nationwide for the suggested retail price of $3.49.

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