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Jif unveils Power Ups snack with the help of Neil Patrick Harris

BY DSN STAFF

Jif is looking to help navigate the trickiness of snack time by unveiling its new creation, Power Ups — with the help of actor Neil Patrick Harris.

The snack comes in two different varieties — chewy bars and creamy clusters — that are made with peanuts, contain 6 g of protein per serving and do not contain high fructose corn syrup.

Jif’s Power Ups chewy granola bars come in creamy peanut butter, chocolate flavored, salted caramel flavored, strawberry and banana options; while the creamy clusters come in creamy peanut butter, apple cinnamon and strawberry flavors.

“We created Jif Power Ups to provide a wholesome snack choice that parents and kids can agree on for its flavor and ingredients – a delicious snack while at home and on-the-go,” Tina Floyd, senior vice president and general manager of consumer foods at J.M. Smucker, said.

Neil Patrick Harris will help the Orville, Ohio-based company launch the snack with a live-streamed comedy show titled, The Parenting Struggle Is Real…FUNNY! Harris will reenact real-life, user-submitted parenting stories with the help of other comedic parents.

“Parenting is a hilarious adventure full of plenty of struggles, especially when it comes to snack-time,” Harris said. “As the father of 7-year-old-twins, I get it. Jif peanut butter is a snack time staple in the Burtka-Harris house, and now so are Jif Power Ups – a win/win solution with a taste my kids love and the nutritional value we feel good about.”

The first installment of the series will stream on Jif’s Facebook page at 6:30 pm ET. Power Ups snacks are now available for purchase nationwide for the suggested retail price of $3.49.

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Sweet Earth Foods brings line of pizza to the freezer aisle

BY DSN STAFF

Sweet Earth Foods is bringing its line of frozen pizzas, which contain four distinct flavors made with organic ingredients, to retail locations across the nation.

The Moss Landing, Calif.-based company’s products are known for containing unique crusts blended with ancient grains, carrots, rosemary, bold sauces and fresh toppings.

“We believe food should be delicious, but it should also make you feel good past the moment you’re eating it,” Kelly Swette, CEO of Sweet Earth Foods, said. “Our new pizzas are chock-full of fresh ingredients that provide exceptional taste and nutrition, with the convenience that comes in the freezer aisle. We’re making healthy and sustainable food accessible to everyone, just like it should be.”

All ingredients used in the pizzas are thoughtfully selected and contain at least 5 g of fiber per serving or 20% of the recommended daily value, due in part to such ingredients as quinoa, flax seed and chia seed, the company said.

Each pizza also is rooted in sustainability by using vegetarian protein sources and local, organic ingredients from farms near the company’s production facility in California.

The brand’s frozen pizza varieties include:

  • Veggie Lover’s, which contains cornmeal, carrot, chia crust and is topped with Brussel sprouts;
  • Protein Lover’s, which has 16 g of protein per serving and is topped with mozzarella, marinara, and its plant-based version of pepperoni — Planet Pepperoni;
  • Truffle Lover’s, which features mushroom, caramelized onions, truffle oil and Gruyere cheese; and
  • Herb Lover’s, which contains five premium cheese, lemony herb pesto sauce and a rosemary crust.

Sweet Earth Foods’ new pizza line will be available in such retailers as Target, Kroger, Safeway, Harris Teeter, Publix, Raley’s and Walmart for the suggested retail price of $6.99 – $7.99.

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Peet’s Coffee adds ready-to-drink iced espresso to portfolio

BY Gisselle Gaitan

Peet’s Coffee is expanding its portfolio on the heels of introducing nitro cold brew to consumers,

The Emeryville, Calif,-based company has unveiled its new ready-to-drink True Iced Espresso beverages, which were inspired by the brand’s top-selling drinks in its coffee bars.

“Iced espressos in Peet’s coffee bars are incredibly popular, representing over forty percent of our cold coffee sales,” Gretchen Koch, director of marketing and innovation of Coldcraft at Peet’s Coffee, said. “After the success of bottling our signature cold brew, we are excited to introduce a premium RTD iced espresso that can be enjoyed anywhere.”

Coming in four varieties, the canned espresso features dark roast single-origin Colombian espresso, minimal sugar and calories, the company said.

Peet’s True Iced Espresso’s flavors include:

  • Black and White, which features a lightly sweetened creamy latte;
  • Vanilla Latte, which contains a blend of espresso, milk and vanilla;
  • Caramel Macchiato, which has caramel, milk and a shot of espresso; and
  • Mocha, which blends espresso, milk and Dutch-processed cocoa together.

Each of the ready-to-drink coffee contains between 100-to-130 calories and is made with hormone-free milk and pure cane sugar that ranges from 10-to-17 g, the company said.

“It was not easy to craft a canned shelf-stable coffee that is worthy of Alfred Peet’s name. We focused on sourcing high-quality, clean ingredients and fine-tuning the production method to ensure a creamy coffee experience on par with the iced espresso beverages handcrafted by Peet’s baristas,” Koch said. “By using better ingredients, our Peet’s True Iced Espresso has twenty-five percent fewer calories per ounce and forty percent less sugar per ounce than the category leader, making it the perfect coffee for on the go.”

The brand’s new True Espresso is now available in such grocery locations throughout the United States as Kroger, Albertsons and Safeway in 8 fl-oz. cans that retail for $2.99. The company will launch its canned espresso in additional locations throughout the summer.

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